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The Glossy Wellness Awards

The Glossy Wellness Awards

The Glossy Wellness Awards recognize the companies transforming the wellness industry through campaigns, initiatives, products, practices and innovations focused on living well and longevity.

To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.

Submit your entries now

Key Dates

  • Early Deadline: Jul 17, 2026
    $499 per entry
  • Regular Deadline: Aug 28, 2026
    $599 per entry
  • Last Chance Deadline: Oct 23, 2026
    $729 per entry
All deadlines end at 11:59PM PST

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Categories

  • Wearable Wellness Device of the Year

    Awarding the wearable device that has most effectively supported consumer wellness, fitness, recovery or health tracking.

  • Longevity Product of the Year

    Awarding the longevity-focused product, service or technology that has most effectively supported long-term health and wellness.

  • Fitness Brand of the Year

    Awarding the fitness brand that has most effectively connected with consumers through products, services, content or experiences.

  • Mental Health Brand of the Year

    Awarding the brand, platform or service that has most effectively supported mental health and emotional well-being.

  • Subscription Product of the Year

    Awarding the subscription-based wellness product or service that has most effectively delivered ongoing value and convenience to consumers.

  • Wellness Club of the Year

    Awarding the physical wellness club that has most successfully built an engaged community centered around health, wellness and well-being.

  • Sleep Product of the Year

    Awarding the sleep-focused product, technology or service that has most effectively supported rest and recovery.

  • Women's Health Product of the Year

    Awarding the women’s health product, service or technology that has most effectively supported women’s wellness.

  • Best Use of Creator Marketing

    Awarding the creator-led marketing campaign that most effectively drove engagement, awareness or business growth for a wellness brand.

  • Best Use of Social

    Awarding the social media strategy or campaign that most effectively drove engagement, awareness or community growth.

  • Best Use of AI

    Awarding the brand, company or product that has most effectively used AI to enhance wellness experiences, personalization or outcomes.

  • Fitness Creator of the Year

    Awarding the fitness creator who has built a highly engaged audience through impactful wellness and fitness content.

  • Health and Longevity Creator of the Year

    Awarding the creator who has most effectively educated and engaged audiences around health optimization, wellness and longevity.

  • Trusted Wellness Brand Award

    Awarding the wellness brand that has demonstrated transparency, consumer trust and a commitment to clinically backed products, research and education.

  • Founder of the Year

    Awarding the founder who has distinguished themselves through exceptional leadership, innovation and business growth in wellness.

  • CEO of the Year

    Awarding the CEO who has demonstrated exceptional leadership, strategic vision and company performance.

  • Marketer of the Year

    Awarding the marketing executive or team leader who has most effectively grown and promoted a wellness brand, product or service.

  • Supplement Brand of the Year

    Awarding the supplement brand that has demonstrated excellence in wellness through innovation, consumer trust and market impact.

  • Product of the Year

    Awarding the standout wellness product of the year based on innovation, consumer impact and market performance.

  • Community of the Year

    Awarding the wellness-driven community that has fostered meaningful engagement, support and connection among its audience.

  • Innovation of the Year

    Awarding the breakthrough innovation that has meaningfully advanced the wellness industry through new technology, research, products or experiences.

  • Best Product Launch Campaign

    Awarding the campaign that most effectively launched a new wellness product to market.

  • Best Brand or Sub-Brand Launch Campaign

    Awarding the campaign that most effectively launched a new wellness brand or brand extension.

  • Brand of the Year

    Awarding the wellness brand that has demonstrated sustained growth, innovation and consumer impact.

  • Best Breakthrough Startup

    Awarding the emerging wellness company that has demonstrated significant growth, momentum and market impact.

  • Best Brand Collaboration

    Awarding the wellness brand collaboration or partnership that most effectively achieved its goals.

  • Best Activation

    Awarding the wellness event, pop-up or brand experience that most effectively engaged its target audience.

  • Most Engaged Brand Community

    Awarded to the wellness brand that has built the strongest, most active and deeply connected community.

  • Best Use of TikTok

    Awarding the TikTok strategy or campaign that most effectively drove engagement, awareness or business results.

  • Best E-Commerce Experience

    Awarding the wellness brand that has created the most effective and engaging e-commerce experience.

  • Best Use of TikTok Shop

    Awarding the brand most successfully leveraging TikTok Shop to increase awareness, education and sales.

  • Best Use of Technology

    Awarding the wellness brand that has most effectively used technology to improve the customer experience or consumer outcomes.

  • Best Category Launch

    Awarding the brand that most successfully expanded into or launched a new wellness category, product vertical or consumer offering.

Past Winners

  • Teal Health
  • Dame
  • Beekman 1802
  • glowbar

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.