The Glossy Fashion Awards recognize the companies transforming the fashion industry.
On June 17, we announced the 2021 Glossy Fashion Awards winners. Learn more about each winning submission via our guide here. Congratulations to this year’s winners.
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Awarding an influencer partnership that has most successfully achieved campaign goals.
Awarding the best execution of a digital event series that served as an extension of the brand.
Awarding a TikTok strategy that most successfully achieved goals.
Awarding a video strategy that most effectively drove audience engagement for a fashion brand.
Awarding a brand whose use of new technology has most significantly enhanced the customer experience. Note: One winner will be selected, by Glossy, from those submissions to this category in both the Glossy Fashion and Glossy Beauty Awards.
Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.
Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a fashion brand.
Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.
Awarding the strategy that, following changes due to external factors, was able to successfully deliver desired goals.
Awarding the resale site that has most consistently met or exceeded set goals and has gained a core following.
Awarding the fashion brand with the best offerings for everyone.
Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.
Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.
Awarding a paid subscription/membership program that has successfully increased revenue and/or enhanced audience engagement.
Awarding the fashion marketplace which has best supported the sales and exposure goals of both startup and established fashion brands.
Awarding the emerging fashion brand that has successfully established a core following in the industry.
Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.
Awarding the retailer that has most consistently met or exceeded set goals.
Awarding the brand that has most consistently met or exceeded set goals.
DIRECTOR, DIGITAL & CRM
FOUNDER, CREATIVE DIRECTOR & EXECUTIVE CHAIRMAN
Heidi Jessop Maund
DIRECTOR, DIGITAL MARKETING
Mary Alice Malone
FOUNDER, CREATIVE DIRECTOR
THE COLLECTED GROUP
FLEUR DU MAL
The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation, and clarity of each entry.
Each section of the entry will be scored based on the following criteria:
- Innovative thinking
- Consumer value
- Results related to KPIs
Entries should relate to business conducted over the last year. Interested in becoming a judge? Submit your information here.
- Judges score each question within the entry form based on our criteria.
- These are then combined to create an overall score for each entry.
- All judges' scores are totaled.
- Judges meet to discuss entries and then agree on the category winner.
All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.