The Glossy Fashion Awards recognize the companies transforming the fashion industry.
On June 17, we announced the 2021 Glossy Fashion Awards winners. Learn more about each winning submission via our guide here. Congratulations to this year’s winners.
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Awarding an influencer partnership that has most successfully achieved campaign goals.
Awarding a TikTok strategy that most successfully achieved goals.
Awarding a brand whose use of new technology has most significantly enhanced the customer experience. Note: One winner will be selected, by Glossy, from those submissions to this category in both the Glossy Fashion and Glossy Beauty Awards.
Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a fashion brand.
Awarding the strategy that, following changes due to external factors, was able to successfully deliver desired goals.
Awarding the best execution of a digital event series that served as an extension of the brand.
Awarding a video strategy that most effectively drove audience engagement for a fashion brand.
Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.
Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.
Awarding the resale site that has most consistently met or exceeded set goals and has gained a core following.
Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.
Awarding a paid subscription/membership program that has successfully increased revenue and/or enhanced audience engagement.
Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.
Awarding the fashion marketplace which has best supported the sales and exposure goals of both startup and established fashion brands.
Awarding the fashion brand with the best offerings for everyone.
The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation, and clarity of each entry.
Each section of the entry will be scored based on the following criteria: