The Glossy Fashion Awards recognize the companies transforming the fashion industry.

    On June 17, we announced the 2021 Glossy Fashion Awards winners. Learn more about each winning submission via our guide here. Congratulations to this year’s winners.

    Planning to submit next year? Sign up below to receive reminders about deadlines. To access everything you’ll need to join the ranks of our past winners, download our entry kit.

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    Key Dates

    • Early Deadline: February 11, 2022
      $449 per entry
    • Regular Deadline: March 4, 2022
      $549 per entry
    • Last Chance Deadline: April 1, 2022
      $699 per entry
    All deadlines end at 11:59pm pst.
    Categories
    • Best Influencer Partnership
      New

      Awarding an influencer partnership that has most successfully achieved campaign goals.

    • Best Use of TikTok
      New

      Awarding a TikTok strategy that most successfully achieved goals.

    • Best Use of Technology
      New

      Awarding a brand whose use of new technology has most significantly enhanced the customer experience. Note: One winner will be selected, by Glossy, from those submissions to this category in both the Glossy Fashion and Glossy Beauty Awards.

    • Best E-Commerce Experience
      New

      Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a fashion brand.

    • Best Strategy Pivot
      New

      Awarding the strategy that, following changes due to external factors, was able to successfully deliver desired goals.

    • Best Digital Event Series
      New

      Awarding the best execution of a digital event series that served as an extension of the brand.

    • Best Use of Video
      New

      Awarding a video strategy that most effectively drove audience engagement for a fashion brand.

    • Best Product, Category or Sub-Brand Launch Campaign
      New

      Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.

    • Best Omnichannel Experience
      New

      Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.

    • Best Resale Site
      New

      Awarding the resale site that has most consistently met or exceeded set goals and has gained a core following.

    • Best Sustainability Initiative
      New

      Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.

    • Best Subscription/Membership Program
      New

      Awarding a paid subscription/membership program that has successfully increased revenue and/or enhanced audience engagement.

    • Best CSR Initiative
      New

      Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.

    • Best Fashion Marketplace
      New

      Awarding the fashion marketplace which has best supported the sales and exposure goals of both startup and established fashion brands.

    • Most Inclusive Brand
      New

      Awarding the fashion brand with the best offerings for everyone.

    Judges
    • speaker
      Kristy Caylor
      co-founder, ceo
      for days
    • speaker
      Elaine Chang
      president
      tibi
    • speaker
      Marissa Finell
      director, digital & crm
      ba&sh
    • speaker
      Sarah Flint
      founder, creative director & executive chairman
      sarah flint
    • speaker
      Patrick Herning
      founder, ceo
      11 honorÉ
    • speaker
      Heidi Jessop Maund
      director, digital marketing
      veronica beard
    • speaker
      Mary Alice Malone
      founder, creative director
      malone souliers
    • speaker
      James Miller
      board member
      the collected group
    • speaker
      Nicole Miller
      founder, designer
      nicole miller
    • speaker
      Betsy Seale
      vp, e-commerce
      frances valentine
    • speaker
      Todd Snyder
      founder
      todd snyder
    • speaker
      Erik Torstensson
      co-founder
      frame
    • speaker
      Jennifer Zuccarini
      founder
      fleur du mal
    Judging Criteria

    The Judging Process

    The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation, and clarity of each entry.

    1. Judges score each question within the entry form based on our criteria.
    2. These are then combined to create an overall score for each entry.
    3. All judges’ scores are totaled.
    4. Judges meet to discuss entries and agree on the category winner.

    Each section of the entry will be scored based on the following criteria:

    • Creativity
    • Innovative thinking
    • Consumer value
    • Results related to KPIs

    Confidentiality

    All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.

    Past Winners
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    Contact

    For more information, contact our awards team.

    For sponsorship opportunities, contact our sales team.

    Interested in being a judge? Fill out the form here.