The Glossy Beauty Awards recognize the companies transforming the beauty industry.
On June 17, we announced the 2021 Glossy Beauty Awards winners. Learn more about each winning submission via our guide here. Congratulations to this year’s winners.
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Awarding an influencer partnership that has most successfully achieved campaign goals.
Awarding a collaboration (consumer x brand) that has most successfully achieved campaign goals.
Awarding a collaboration (brand x brand or brand x agency) that has most successfully achieved campaign goals.
Awarding the best execution of a digital event series that served as an extension of the brand.
Awarding an SMS strategy that most successfully achieved goals.
Awarding a TikTok strategy that most successfully achieved goals.
Awarding an Instagram strategy (Shop, Live, Stories) that most successfully achieved goals.
Awarding a video strategy that most effectively drove audience engagement for a beauty brand.
Awarding a brand whose use of new technology has most significantly enhanced the customer experience. Note: One winner will be selected, by Glossy, from those submissions to this category in both the Glossy Fashion and Glossy Beauty Awards.
Awarding the beauty brand with the best customization offering.
Awarding a campaign integrated across two or more channels that has successfully achieved campaign goals.
Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.
Awarding the use of an emerging digital platform that successfully achieved goals.
Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a beauty brand.
Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.
Awarding the strategy that, following changes due to external factors, was able to successfully deliver desired goals.
Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.
Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.
Awarding the brand that has enjoyed consistently high engagement and a strong sense of community built around its products, services or content.
Awarding the emerging beauty brand that has successfully established a core following in the industry.
Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.
Awarding the brand that has most consistently met or exceeded set goals.
The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation, and clarity of each entry.
Each section of the entry will be scored based on the following criteria: