The Glossy Beauty Awards recognize the companies transforming the beauty industry.

    On June 17, we announced the 2021 Glossy Beauty Awards winners. Learn more about each winning submission via our guide here. Congratulations to this year’s winners.

    Planning to submit next year? Sign up below to receive reminders about deadlines. To access everything you’ll need to join the ranks of our past winners, download our entry kit.

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    Key Dates

    • Early Deadline: January 21, 2022
      $449 per entry
    • Regular Deadline: February 18, 2022
      $549 per entry
    • Last Chance Deadline: March 18, 2022
      $699 per entry
    All deadlines end at 11:59pm pst.
    Categories
    • Best Influencer Partnership
      New

      Awarding an influencer partnership that has most successfully achieved campaign goals.

    • Best Consumer Collaboration
      New

      Awarding a collaboration (consumer x brand) that has most successfully achieved campaign goals.

    • Best Brand Collaboration
      New

      Awarding a collaboration (brand x brand or brand x agency) that has most successfully achieved campaign goals.

    • Best Digital Event Series
      New

      Awarding the best execution of a digital event series that served as an extension of the brand.

    • Best Use of SMS
      New

      Awarding an SMS strategy that most successfully achieved goals.

    • Best Use of TikTok
      New

      Awarding a TikTok strategy that most successfully achieved goals.

    • Best Use of Instagram
      New

      Awarding an Instagram strategy (Shop, Live, Stories) that most successfully achieved goals.

    • Best Use of Video
      New

      Awarding a video strategy that most effectively drove audience engagement for a beauty brand.

    • Best Use of Technology
      New

      Awarding a brand whose use of new technology has most significantly enhanced the customer experience. Note: One winner will be selected, by Glossy, from those submissions to this category in both the Glossy Fashion and Glossy Beauty Awards.

    • Best Use of Customization
      New

      Awarding the beauty brand with the best customization offering.

    • Best Multi-Platform Campaign
      New

      Awarding a campaign integrated across two or more channels that has successfully achieved campaign goals.

    • Best Product, Category or Sub-Brand Launch Campaign
      New

      Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.

    • Best Use of an Emerging Digital Platform
      New

      Awarding the use of an emerging digital platform that successfully achieved goals.

    • Best E-Commerce Experience
      New

      Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a beauty brand.

    • Best Omnichannel Experience
      New

      Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.

    • Best Strategy Pivot
      New

      Awarding the strategy that, following changes due to external factors, was able to successfully deliver desired goals.

    • Best Sustainability Initiative
      New

      Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.

    • Best CSR Initiative
      New

      Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.

    • Most Engaged Brand Community
      New

      Awarding the brand that has enjoyed consistently high engagement and a strong sense of community built around its products, services or content.

    • Best Breakthrough Startup
      New

      Awarding the emerging beauty brand that has successfully established a core following in the industry.

    • Founder of the Year
      New

      Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.

    • Beauty Brand of the Year
      New

      Awarding the brand that has most consistently met or exceeded set goals.

    Judging Criteria

    The Judging Process

    The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation, and clarity of each entry.

    1. Judges score each question within the entry form based on our criteria.
    2. These are then combined to create an overall score for each entry.
    3. All judges’ scores are totaled.
    4. Judges meet to discuss entries and agree on the category winner.

    Each section of the entry will be scored based on the following criteria:

    • Creativity
    • Innovative thinking
    • Consumer value
    • Results related to KPIs

    Confidentiality

    All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.

    Judges
    • speaker
      Lou Bennett
      marketing director, emea
      benefit cosmetics
    • speaker
      Lynda Berkowitz
      ceo
      ilia beauty
    • speaker
      Lauren Bosworth
      founder, ceo
      love wellness
    • speaker
      Laura Cox
      co-founder
      oars + alps
    • speaker
      Brad Farrell
      cmo
      beekman 1802
    • speaker
      Margot Humbert
      global svp
      philosophy
    • speaker
      Delali Kpodzo
      head of marketing
      uoma beauty
    • speaker
      Natalie Mackey
      ceo
      the glow concept
    • speaker
      Alex Maroldi
      head of e-commerce
      youth to the people
    • speaker
      Annie Jackson
      co-founder
      credo beauty
    • speaker
      Larissa Jensen
      vp, beauty industry advisor
      the npd group
    • speaker
      Amanda Johnson
      co-founder and coo
      mented cosmetics
    • speaker
      Katie Welch
      cmo
      rare beauty
    • speaker
      Erika Woods
      vice president
      covergirl
    • speaker
      Sheena Yaitanes
      founder
      kosas
    • speaker
      Deborah Yeh
      cmo
      sephora
    Past Winners
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    Contact

    For more information, contact our awards team.

    For sponsorship opportunities, contact our sales team.

    Interested in being a judge? Fill out the form here.