Key Dates

Awarding an influencer partnership that has most successfully achieved campaign goals.

Awarding a brand whose use of new technology has most significantly enhanced the customer experience. Note: One winner will be selected, by Glossy, from those submissions to this category in both the Glossy Fashion and Glossy Beauty Awards.

Awarding the strategy that, following changes due to external factors, was able to successfully deliver desired goals.

Awarding the beauty brand with the best customization offering.

Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.

Awarding a collaboration (brand x brand or brand x agency) that has most successfully achieved campaign goals.

Awarding a campaign integrated across two or more channels that has successfully achieved campaign goals.

Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.

Awarding the best execution of a digital event or event series that served as an extension of the brand.

Awarding a direct response campaign on at least one or more digital platforms that most successfully generated leads or directly sold a product or service.

Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.

Awarding the brand that has enjoyed consistently high engagement and a strong sense of community built around its products, services or content.

Awarding a TikTok strategy that most successfully achieved goals.

Awarding the use of an emerging digital platform that successfully achieved goals.

Awarding an Instagram strategy (Shop, Live, Stories) that most successfully achieved goals.

Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a beauty brand.

Awarding a video strategy that most effectively drove audience engagement for a beauty brand.

Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.

Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.

Awarding the brand that has most consistently met or exceeded set goals.

Awarding the wellness brand that has most consistently met or exceeded set goals.

Awarding the emerging beauty brand that has successfully established a core following in the industry.

Awarding the emerging beauty brand that has successfully established a core following in the industry.

Awarding a liveshopping campaign that most effectively drove sales for a beauty brand.

Awarding the beauty brand that has most successfully implemented clean beauty initiatives or launches

Awarding the influencer that has been most successful in helping beauty brands reach business objectives