The Glossy Fashion and Luxury Awards

The Glossy Fashion and Luxury Awards recognize the companies transforming the fashion and luxury industries.

To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.

Winners will be recognized at the Glossy Awards Gala in NYC in early 2025.

Submit your entries now

Key Dates

  • Early Deadline: Jun 14, 2024
    $499 per entry
  • Regular Deadline: Jul 26, 2024
    $599 per entry
  • Last Chance Deadline: Sep 13, 2024
    $729 per entry
All deadlines end at 11:59PM PST

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Categories

  • Best Brand Marketing Campaign

    Awarding the brand marketing campaign that has demonstrated exceptional creativity, strategic thinking, and effectiveness in achieving set goals.

  • Best New Company Initiative

    Awarding the corporate plan that demonstrates innovation, strategic foresight, and measurable impact in driving organizational growth and success.

  • Best Category Launch

    Awarding a new category launch that most successfully introduced a groundbreaking product or service.

  • Store Opening of the Year

    Awarding the new store opening that has been most successful in terms of creating a positive retail experience and driving sales.

  • Best Use of OOH Advertising

    Awarding the out-of-home advertising campaign that has creatively and effectively captured audience attention, engagement and impact.

  • Luxury Brand of the Year

    Awarding the luxury brand that has most successfully achieved set goals.

  • Best Use of TikTok

    Awarding a TikTok strategy that has most successfully achieved set goals.

  • Best E-Commerce Experience

    Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a fashion or luxury brand.

  • Best Experiential Marketing Activation

    Awarding the experiential marketing activation that has most successfully achieved set goals.

  • Best In-Store Experience

    Awarding the physical retail strategy that has most successfully achieved set goals.

    Last Winner:
    Canada Goose
  • Best Collaboration

    Awarding a collaboration (brand x brand, brand x influencer, other) that has most successfully achieved set goals.

    Last Winner:
    Rebag x Moda Operandi
  • Best Use of Video

    Awarding a video strategy that most effectively drove audience engagement for a fashion or luxury brand.

  • Best Use of Technology

    Awarding a brand whose use of technology has most significantly enhanced the customer experience and/or sales.

  • Best Launch Campaign

    Awarding a product, category, or sub brand launch campaign that most successfully generated buzz and audience engagement.

  • Most Personalized Shopping Experience

    Awarding the brand that has provided the most cohesive and personalized experience for customers across channels.

    Last Winner:
    Coveo & Caleres
  • Best Strategy Pivot

    Awarding the strategy/rebrand that, following changes due to the changing demands of the industry, was able to successfully achieve set goals.

  • Best Resale Business

    Awarding the resale business that has most successfully achieved set goals.

    Last Winner:
    Rebag
  • Inclusive Brand of the Year

    Awarding the most inclusive fashion brand that embraces people of all races, ages, genders, incomes, sizes and more.

    Last Winner:
    Good American
  • Sustainable Brand of the Year

    Awarding the most sustainable fashion brand that is built on green practices, equality, animal welfare, and ecological integrity.

    Last Winner:
    Everlane
  • Best CSR Initiative

    Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.

    Last Winner:
    Canada Goose
  • Best Fashion Marketplace

    Awarding the fashion marketplace that has most successfully achieved set goals.

    Last Winner:
    FashWire
  • Founder of the Year

    Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.

  • Fashion Retailer of the Year

    Awarding the retailer that has most successfully achieved set goals.

    Last Winner:
    Saks
  • Fashion Brand of the Year

    Awarding the brand that has most successfully achieved set goals.

    Last Winner:
    Canada Goose
  • Best Breakthrough Product Innovation

    Recognizing the product innovation by a fashion brand that has most successfully achieved set goals.

    Last Winner:
    VIVAIA

Judges

  • Taylor Long
    FOUNDER & CEO
    NOMADS SWIMWEAR
  • Jane Paradis
    FOUNDER
    JANE WIN JEWELRY
  • Aviad Klin
    CO-FOUNDER & CEO
    RETROFÊTE
  • Jenn Volk
    HEAD OF DIGITAL
    H&M
  • Marina Larroudé
    CREATIVE DIRECTOR AND CO-FOUNDER
    LARROUDÉ
  • Jillian Borde
    MARKETING LEAD, STRATEGY AND OPERATION
    STETSON
  • Jeff Zens
    CEO
    BILLY REID
  • Erin Cavanaugh
    CEO & CO-FOUNDER
    SEE ROSE GO

Past Winners

  • Aerie
  • Burberry
  • Fashionphile
  • FRAME
  • The Knot
  • NAADAM
  • Neiman Marcus
  • YOOX NET-A-PORTER GROUP
  • Rent the Runway
  • Rothy's
  • ShopStyle
  • Stitch Fix
  • Stuart Weitzman
  • Swimsuits For All
  • ThirdLove

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.

Contact

For more information, contact our awards team at awards@glossy.co.
For sponsorship opportunities, contact our sales team.
Interested in being a judge? Fill out the form here.