The Glossy Fashion and Luxury Awards recognize the companies transforming the fashion and luxury industries.
To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.
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Awarding the brand marketing campaign that has demonstrated exceptional creativity, strategic thinking, and effectiveness in achieving set goals.
Awarding the corporate plan that demonstrates innovation, strategic foresight, and measurable impact in driving organizational growth and success.
Awarding a new category launch that most successfully introduced a groundbreaking product or service.
Awarding the new store opening that has been most successful in terms of creating a positive retail experience and driving sales.
Awarding the out-of-home advertising campaign that has creatively and effectively captured audience attention, engagement and impact.
Awarding the luxury brand that has most successfully achieved set goals.
Awarding a TikTok strategy that has most successfully achieved set goals.
Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a fashion or luxury brand.
Awarding the experiential marketing activation that has most successfully achieved set goals.
Awarding the physical retail strategy that has most successfully achieved set goals.
Awarding a collaboration (brand x brand, brand x influencer, other) that has most successfully achieved set goals.
Awarding a video strategy that most effectively drove audience engagement for a fashion or luxury brand.
Awarding a brand whose use of technology has most significantly enhanced the customer experience and/or sales.
Awarding a product, category, or sub brand launch campaign that most successfully generated buzz and audience engagement.
Awarding the brand that has provided the most cohesive and personalized experience for customers across channels.
Awarding the strategy/rebrand that, following changes due to the changing demands of the industry, was able to successfully achieve set goals.
Awarding the resale business that has most successfully achieved set goals.
Awarding the most inclusive fashion brand that embraces people of all races, ages, genders, incomes, sizes and more.
Awarding the most sustainable fashion brand that is built on green practices, equality, animal welfare, and ecological integrity.
Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.
Awarding the fashion marketplace that has most successfully achieved set goals.
Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.
Awarding the retailer that has most successfully achieved set goals.
Awarding the brand that has most successfully achieved set goals.
Recognizing the product innovation by a fashion brand that has most successfully achieved set goals.
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.
Submit your information to learn more about branding opportunities for the Glossy Fashion Awards.