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Glossy Fashion and Luxury Awards

Glossy Fashion and Luxury Awards

Awarding the icons and innovators shaping fashion and luxury.

The Glossy Fashion and Luxury Awards spotlight the brands, retailers and partners shaping the next era of fashion and luxury.

Designed to reflect an industry in flux—from shifting consumer expectations to new models for growth and influence—this program honors iconic brands and innovators setting the pace for what’s next. Over the years, we’ve honored industry-leading work from Reformation, Gucci, H&M and Skims.

To explore the program in full, including the entry kit, guidance on building a standout submission and coverage of past winners, click here.

Submit your entries now

Key Dates

  • Early Deadline: Feb 27, 2026
    $499 per entry
  • Regular Deadline: Apr 10, 2026
    $599 per entry
  • Last Chance Deadline: Jun 05, 2026
    $729 per entry
All deadlines end at 11:59PM PST

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Categories

  • Accessories Brand of the Year

    Awarding the accessories brand that has demonstrated exceptional design, innovation, and commercial or cultural impact across categories such as handbags, shoes and jewelry.

  • Best Brand–Influencer Collaboration

    Awarding a brand–influencer partnership that has most successfully achieved set goals.

  • Best Sports Collaboration

    Awarding a collaboration between a fashion or luxury brand and a sports property, athlete or league that has most successfully achieved set goals.

  • Best Event

    Awarding the best execution of an event or brand activation that served as a meaningful extension of the brand and strengthened audience engagement.

  • Best VIP Program

    Awarding the VIP or loyalty program that has most effectively delivered exclusive, personalized experiences to deepen customer relationships and drive long-term brand affinity.

  • Best Omnichannel Experience

    Awarding the brand that has most seamlessly integrated online and offline touchpoints to deliver a cohesive, customer-centric shopping journey across channels.

  • CEO of the Year

    Awarding the CEO who has best demonstrated exemplary leadership, vision and performance in guiding their company to success.

  • Luxury Product of the Year

    Awarding the luxury product that has most successfully combined innovation, design and consumer impact.

  • Fashion Product of the Year

    Awarding the fashion product that has most successfully combined innovation, design and consumer impact.

  • Designer of the Year

    Awarding the fashion or luxury designer whose creative vision and craftsmanship made a lasting commercial or cultural impact over the past year.

  • Best Breakthrough Startup

    Awarding the emerging fashion or luxury brand that has successfully established its brand and grown its business.

  • Most Engaged Brand Community

    Awarding the brand that has enjoyed consistently high engagement and a strong sense of community built around its products, services, events or content.

  • Best In-Store Innovation

    Awarding the in-store experience or retail concept that most effectively advanced physical retail through innovation, customer engagement and commercial impact.

  • Marketer of the Year

    Awarding the marketer who has best demonstrated creativity, strategic thinking, and exceptional execution in promoting fashion or luxury products or brands.

  • Best Brand Marketing Campaign

    Awarding the brand marketing campaign that has demonstrated exceptional creativity, strategic thinking and effectiveness in achieving set goals.

  • Best Breakthrough Product Innovation

    Recognizing the product innovation by a brand that has most successfully achieved set goals.

  • Best Category Launch

    Awarding a new product category launch that most successfully introduced a product line or type of service.

  • Best Brand Collaboration

    Awarding a partnership (brand x brand) that has most successfully achieved set goals.

  • Best E-Commerce Experience

    Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a fashion or luxury brand.

  • Best Marketplace

    Awarding the fashion or luxury marketplace that has most successfully achieved set goals.

  • Best Launch Campaign

    Awarding a product or sub-brand launch campaign that most successfully generated buzz and audience engagement.

  • Best Resale Business

    Awarding the resale business that has most successfully achieved set goals.

  • Best Use of AI

    Awarding the brand or agency that has most successfully implemented AI to enhance personalization, customer service, or overall marketing and commerce strategies.

  • Best Use of Technology

    Awarding a brand whose use of technology has most significantly enhanced the customer experience and/or sales.

  • Best Use of TikTok Shop

    Awarding a TikTok Shop activation that most successfully achieved set goals.

  • Best Use of Video

    Awarding a social video strategy that most effectively drove audience engagement for a fashion or luxury brand.

  • Fashion Brand of the Year

    Awarding the brand that has most successfully achieved set goals.

  • Retailer of the Year

    Awarding the retailer that has most successfully achieved set goals.

  • Founder of the Year

    Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.

  • Fragrance of the Year

    Awarding the brand that has showcased exceptional innovation in both crafting and promoting fragrance.

  • Luxury Brand of the Year

    Awarding the luxury brand that has most successfully achieved set goals.

  • New Store of the Year

    Awarding the new store or pop-up opening that has been most successful in terms of creating a positive retail experience and driving sales

Judges

  • Lena Griffin
    PRESIDENT
    DERRIS
  • Kimberly Carney
    CEO AND FOUNDER
    FASHWIRE
  • Amy Nelson-Bennett
    CEO
    POSITIVE LUXURY
  • Amanda Bacal
    SENIOR VICE PRESIDENT OF MARKETING
    JOOR
  • Aviad Klin
    CO-FOUNDER & CEO
    RETROFÊTE
  • Nicole Parry
    HEAD OF MERCHANDISING
    H&M AMERICAS
  • Marina Larroudé
    CREATIVE DIRECTOR AND CO-FOUNDER
    LARROUDÉ
  • Erin Cavanaugh
    CEO & CO-FOUNDER
    SEE ROSE GO

Past Winners

  • Aerie
  • Burberry
  • Fashionphile
  • FRAME
  • The Knot
  • NAADAM
  • Neiman Marcus
  • YOOX NET-A-PORTER GROUP
  • Rent the Runway
  • Rothy's
  • ShopStyle
  • Stitch Fix
  • Stuart Weitzman
  • Swimsuits For All
  • ThirdLove

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.

Contact

For more information, contact our awards team at awards@glossy.co.
For sponsorship opportunities, contact our sales team.
Interested in being a judge? Fill out the form here.