The Glossy Beauty Awards

The Glossy Beauty Awards recognize the companies transforming the beauty and wellness industries through campaigns, initiatives products and practices.

To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here

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Key Dates

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Categories

  • Best Use of YouTube

    Awarding a YouTube strategy (Shorts, Live, Stories, etc.) that has most successfully achieved set goals.

  • Best Category Launch

    Awarding a new category launch that most successfully introduced a groundbreaking product or service.

  • Most Innovative Haircare Brand

    Awarding the haircare brand that has best displayed exceptional innovation and excellence in the industry.

  • Most Innovative Makeup Brand

    Awarding the makeup brand that has best displayed exceptional innovation and excellence in the industry.

  • Men’s Beauty Brand of the Year

    Awarding the beauty brand that has best served to the unique grooming and skincare needs of men.

  • Best Inclusivity Initiative

    Awarding the beauty brand that has made the most significant contributions towards inclusivity and diversity within the industry.

  • Best Use of Emerging Technology

    Awarding the best use of emerging technology including but not limited to, AI, AR, VR and the Metaverse.

  • Best Product Launch Campaign

    Awarding a launch campaign that most successfully generated awareness of a product.

  • Best Brand or Sub-Brand Launch Campaign

    Awarding a launch campaign that successfully generated buzz and audience engagement.

  • Wellness Brand of the Year

    Awarding the wellness brand that has most consistently met or exceeded set goals.

  • Best Breakthrough Wellness Startup

    Awarding the emerging wellness brand that has successfully established its brand and grown its business.

  • Best Use of Liveshopping – Presented by Skeepers

    Awarding a liveshopping campaign that most effectively drove sales for a beauty brand.

  • Clean Beauty Brand of the Year

    Awarding the beauty brand that has most successfully implemented clean beauty initiatives.

  • Beauty Influencer of the Year – Presented by Glossy Pop

    Awarding the influencer that has been most successful in helping beauty brands reach business objectives.

  • Best Influencer Partnership – Presented by Skeepers

    Awarding an influencer partnership that has most successfully achieved campaign goals.

  • Best Use of Technology

    Awarding a brand whose use of new technology has most significantly enhanced the customer experience.

  • Best Use of Customization

    Awarding the beauty brand with the best customization offering.

  • Best Sustainability Initiative

    Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.

  • Best Brand Collaboration

    Awarding a collaboration (brand x brand or brand x agency) that has most successfully achieved campaign goals.

  • Best Multi-Platform Campaign

    Awarding a campaign integrated across two or more channels that has successfully achieved campaign goals.

  • Best CSR Initiative

    Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.

  • Best Event

    Awarding the best execution of an event or event series that served as an extension of the brand.

  • Most Engaged Brand Community

    Awarding the brand that has enjoyed consistently high engagement and a strong sense of community built around its products, services or content.

  • Best Use of TikTok

    Awarding a TikTok strategy (Shop, Live, Stories) that most successfully achieved goals.

  • Best Use of Instagram

    Awarding an Instagram strategy (Shop, Live, Stories) that most successfully achieved goals.

  • Best E-Commerce Experience

    Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a beauty brand.

  • Best Use of Video

    Awarding a video strategy that most effectively drove audience engagement for a beauty brand.

  • Best Omnichannel Experience

    Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.

  • Founder of the Year

    Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.

  • Beauty Brand of the Year

    Awarding the brand that has most consistently met or exceeded set goals.

  • Best Breakthrough Beauty Startup

    Awarding the emerging beauty brand that has most successfully established its brand and grown its business.

Judges

  • Anna Araman
    SVP, NORTH AMERICA
    SKEEPERS
  • Noelly Michoux
    CEO & CO-FOUNDER
    4.5.6 SKIN
  • Sheena Zadeh-Daly
    FOUNDER
    KOSAS
  • Faith Xue
    EXECUTIVE BEAUTY DIRECTOR
    BUSTLE DIGITAL GROUP
  • Josie Maran
    FOUNDER & CEO
    JOSIE MARAN
  • Jean Madar
    CEO & CHAIRMAN, CO-FOUNDER
    INTERPARFUMS
  • Matt Teri
    CO-FOUNDER & CHIEF DEVELOPMENT OFFICER
    HURON.
  • Annie Jackson
    CO-FOUNDER
    CREDO BEAUTY
  • Andrew Fitzsimons
    CELEBRITY HAIRSTYLIST AND FOUNDER
    ANDREW FITZSIMONS HAIR
  • Monica Sutton
    CO-FOUNDER
    REVEL NAIL
  • Abigail Jacobs
    SENIOR VICE PRESIDENT, INTEGRATED MARKETING AND BRAND
    SEPHORA
  • Beatrice Dixon
    CEO + CO-FOUNDER
    THE HONEY POT COMPANY
  • Nathalie Banker
    HEAD OF US COMMUNICATIONS
    NO7 BEAUTY COMPANY
  • Zachary Erdmann
    VP OF CONSUMER ENGAGEMENT AND ACQUISITION, TATCHA
    UNILEVER
  • Courtney Curtis
    DIGITAL MARKETING DIRECTOR
    AMIKA
  • Christina Peng
    CMO
    COOLA
  • Jessica Migdal
    SENIOR MANAGER, PRODUCT DEVELOPMENT
    SUNBUM
  • Staci Hendrickson
    GENERAL MANAGER
    WINKY LUX
  • Mallory Goldberg
    VP OF BRAND
    GLOW RECIPE
  • Colette Laxton
    CO-FOUNDER
    THE INKEY LIST
  • Michelle Brett
    CEO
    REN CLEAN SKINCARE
  • Amy Calhoun Robb
    VP, MARKETING
    HERO COSMETICS
  • Alicia Grande
    FOUNDER & CEO
    GRANDE COSMETICS
  • Erin Aarsvold Taha
    VP, BRAND MARKETING
    TULA SKINCARE
  • Kim Natale
    PRESIDENT
    SUMMER FRIDAYS
  • Hilary Lloyd
    VICE PRESIDENT MARKETING & CSR
    THE BODY SHOP
  • Carley Caldas
    VICE PRESIDENT, BRAND MARKETING & MEDIA
    EOS PRODUCTS
  • Sara Mitzner
    VP OF BRAND MARKETING
    AS BEAUTY GROUP
  • Lisa Bobroff
    VP GLOBAL COMMUNICATIONS AND CONSUMER ENGAGEMENT
    OLAPLEX INC
  • Tisha Thompson
    FOUNDER & CEO
    LYS BEAUTY
  • Gina Holmquist
    VP LUXURY SALES, SEPHORA
    COTY
  • Walter Faulstroh
    CEO & CO-FOUNDER
    HUM NUTRITION
  • Lena Philippou Korres
    CO-FOUNDER & CHIEF INNOVATION OFFICER
    KORRES
  • Michelle Shigemasa
    CEO
    R.E.M. BEAUTY
  • Amy Barber
    HEAD OF MARKETING, NORTH AMERICA
    TANGLE TEEZER
  • Rita Hazan
    FOUNDER
    RITA HAZAN SALON AND HAIRCARE
  • Chris Salgardo
    FOUNDER & CEO
    ATWATER
  • Jessica White
    HEAD OF GLOBAL COMMUNICATIONS
    RARE BEAUTY
  • Blanca de Diego
    EXECUTIVE DIRECTOR, DTC MARKETING
    AVEDA NORTH AMERICA
  • Wende Zomnir
    FOUNDER, CO-FOUNDER
    CALIRAY, URBAN DECAY
  • Joseph Cabasso
    PRESIDENT
    MARIO BADESCU SKIN CARE
  • Karen Behnke
    FOUNDER
    JUICE BEAUTY
  • Letitia Wells
    SENIOR DIRECTOR, BRAND PARTNERSHIPS
    IPSY
  • Frédéric Fekkai
    FOUNDER
    FEKKAI BRANDS, BASTIDE AIX-EN-PROVENCE
  • Sogole Kane
    DIRECTOR OF GLOBAL MARKETING COMMUNICATIONS
    TOO FACED COSMETICS
  • Abby Whitmer
    VICE PRESIDENT, ECOMMERCE
    BEAUTYBIO
  • Michelle Miller
    SVP, GLOBAL MARKETING
    K18 HAIR
  • Emily Dybwad
    GLOBAL DIRECTOR OF SOCIAL MEDIA AND MARKETING INNOVATION
    BENEFIT COSMETICS
  • Lynda Berkowitz
    CHIEF EXECUTIVE OFFICER
    ILIA BEAUTY
  • Jennifer Kroog Rosenberg
    VICE PRESIDENT, MARKETING COMMUNICATIONS
    THE HONEST COMPANY, HONEST BEAUTY
  • Laurie Lam
    CHIEF BRAND OFFICER
    E.L.F. BEAUTY
  • Allison McNamara
    FOUNDER & CEO
    MARA
  • Lisa McGuire
    DIRECTOR, DIGITAL COMMERCE
    BATH & BODY WORKS
  • Jeremy Lowenstein
    CHIEF MARKETING OFFICER AND HEAD OF INTERNATIONAL
    MILANI COSMETICS
  • Tiffani Carter
    CHIEF MARKETING OFFICER
    DANESSA MYRICKS BEAUTY

Past Winners

  • Benefit Cosmetics
  • Biossance
  • The Body Shop
  • CeraVe
  • COTY
  • Dermalogica
  • Dove
  • e.l.f. Cosmetics
  • eSalon
  • Glow Recipe
  • IPSY
  • Kinship
  • NATIVE
  • Neutrogena
  • Sephora

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.

Contact

For more information, contact our awards team at awards@glossy.co.
For sponsorship opportunities, contact our sales team.
Interested in being a judge? Fill out the form here.