The Glossy Beauty Awards

The Glossy Beauty Awards recognize the companies transforming the beauty and wellness industries through campaigns, initiatives products and practices.

To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here

Submit your entries now

Key Dates

  • Early Deadline: Jul 12, 2024
    $499 per entry
  • Regular Deadline: Aug 23, 2024
    $599 per entry
  • Last Chance Deadline: Oct 04, 2024
    $729 per entry
All deadlines end at 11:59PM PST

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Categories

  • Fragrance Brand of the Year

    Awarding the brand that has showcased exceptional innovation in both crafting and promoting fragrance.

  • Lip Brand of the Year

    Awarding the brand that has most successfully introduced an innovative and trend-setting lipstick, lip gloss, or other lip color or lip-care product to the market.

  • Beauty CEO of the Year

    Awarding the CEO who has best demonstrated exemplary leadership, vision and performance in guiding their company to success.

  • Beauty Marketer of the Year

    Awarding the marketer who has best demonstrated creativity, strategic thinking, and exceptional execution in promoting beauty products or brands.

  • Best Tiktok Shop Activation

    Awarding a TikTok shop activation that most successfully achieved goals.

  • Skin-Care Brand of the Year

    Awarding the skin-care brand that has best displayed innovation and excellence in the industry.

  • Hair-Care Brand of the Year

    Awarding the hair-care brand that has best displayed exceptional innovation and excellence in the industry.

  • Best Category Launch

    Awarding a new category launch that most successfully introduced a groundbreaking product or service.

  • Makeup Brand of the Year

    Awarding the makeup brand that has best displayed exceptional innovation and excellence in the industry.

  • Men’s Beauty Brand of the Year

    Awarding the beauty brand that has best served the unique grooming and skin-care needs of men.

  • Inclusive Brand of the Year

    Awarding the beauty brand that has made the most significant contributions towards inclusivity and diversity within the industry.

  • Best Use of Emerging Technology

    Awarding the best use of emerging technology, including but not limited to AI, AR, VR and the Metaverse.

  • Best Product Launch Campaign

    Awarding a launch campaign that most successfully generated awareness of a product.

  • Best Brand or Sub-Brand Launch Campaign

    Awarding a launch campaign that successfully generated buzz and audience engagement.

  • Wellness Brand of the Year

    Awarding the wellness brand that has most consistently met or exceeded set goals.

  • Best Breakthrough Wellness Startup

    Awarding the emerging beauty brand that has successfully established its brand and grown its business.

  • Clean Beauty Brand of the Year

    Awarding the beauty brand that has most successfully implemented “clean” beauty initiatives or launches.

  • Best Use of Technology

    Awarding a brand whose use of new technology has most significantly enhanced the customer experience.

  • Best Custom Beauty Brand

    Awarding the beauty brand with the best customization offering.

  • Best Sustainability Initiative

    Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.

  • Best Brand Collaboration

    Awarding a collaboration (brand x brand) that has most successfully achieved campaign goals.

  • Best CSR Initiative

    Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.

  • Best Beauty Event

    Awarding the best execution of an event or event series that served as an extension of the brand.

  • Most Engaged Brand Community

    Awarding the brand that has enjoyed consistently high engagement and a strong sense of community built around its products, services or content.

  • Best Use of TikTok

    Awarding a TikTok strategy that most successfully achieved goals.

  • Best E-Commerce Experience

    Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a beauty brand.

  • Short Form Beauty Video of the Year

    Awarding the short form video that most effectively drove audience engagement for a beauty brand.

  • Best Multi-Platform Campaign

    Awarding a campaign integrated across two or more channels that has successfully achieved campaign goals.

  • Beauty Founder of the Year

    Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.

  • Beauty Brand of the Year

    Awarding the brand that has most consistently met or exceeded set goals.

  • Best Breakthrough Beauty Startup

    Awarding the emerging beauty brand that has successfully established a core following in the industry.

Judges

  • Greg Starkman
    FOUNDER & CEO
    INNERSENSE ORGANIC BEAUTY
  • Sogole Kane
    DIRECTOR OF GLOBAL MARKETING COMMUNICATIONS
    TOO FACED COSMETICS
  • Jillian Sorgini
    DIRECTOR, INTEGRATED MARKETING COMMUNICATIONS
    L'OREAL
  • Nathalie Banker
    HEAD OF US COMMUNICATIONS
    NO7 BEAUTY COMPANY
  • Jessica Migdal
    SENIOR MANAGER, PRODUCT DEVELOPMENT
    SUNBUM
  • Megan Parra
    DIRECTOR OF BRAND CREATOR PARTNERSHIPS
    ATHLETIC GREENS
  • Lisa Bobroff
    VP GLOBAL COMMUNICATIONS AND CONSUMER ENGAGEMENT
    OLAPLEX INC
  • Sara Jensen
    CO-CEO AND CO-FOUNDER
    HUGH & GRACE

Past Winners

  • Benefit Cosmetics
  • Biossance
  • The Body Shop
  • CeraVe
  • COTY
  • Dermalogica
  • Dove
  • e.l.f. Cosmetics
  • eSalon
  • Glow Recipe
  • IPSY
  • Kinship
  • NATIVE
  • Neutrogena
  • Sephora

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.

Contact

For more information, contact our awards team at awards@glossy.co.
For sponsorship opportunities, contact our sales team.
Interested in being a judge? Fill out the form here.