The Glossy Beauty Awards recognize the companies transforming the beauty and wellness industries through campaigns, initiatives products and practices.
To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.
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Awarding a YouTube strategy (Shorts, Live, Stories, etc.) that has most successfully achieved set goals.
Awarding a new category launch that most successfully introduced a groundbreaking product or service.
Awarding the haircare brand that has best displayed exceptional innovation and excellence in the industry.
Awarding the makeup brand that has best displayed exceptional innovation and excellence in the industry.
Awarding the beauty brand that has best served to the unique grooming and skincare needs of men.
Awarding the beauty brand that has made the most significant contributions towards inclusivity and diversity within the industry.
Awarding the best use of emerging technology including but not limited to, AI, AR, VR and the Metaverse.
Awarding a launch campaign that most successfully generated awareness of a product.
Awarding a launch campaign that successfully generated buzz and audience engagement.
Awarding the wellness brand that has most consistently met or exceeded set goals.
Awarding the emerging wellness brand that has successfully established its brand and grown its business.
Awarding a liveshopping campaign that most effectively drove sales for a beauty brand.
Awarding the beauty brand that has most successfully implemented clean beauty initiatives.
Awarding the influencer that has been most successful in helping beauty brands reach business objectives.
Awarding an influencer partnership that has most successfully achieved campaign goals.
Awarding a brand whose use of new technology has most significantly enhanced the customer experience.
Awarding the beauty brand with the best customization offering.
Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.
Awarding a collaboration (brand x brand or brand x agency) that has most successfully achieved campaign goals.
Awarding a campaign integrated across two or more channels that has successfully achieved campaign goals.
Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.
Awarding the best execution of an event or event series that served as an extension of the brand.
Awarding the brand that has enjoyed consistently high engagement and a strong sense of community built around its products, services or content.
Awarding a TikTok strategy (Shop, Live, Stories) that most successfully achieved goals.
Awarding an Instagram strategy (Shop, Live, Stories) that most successfully achieved goals.
Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a beauty brand.
Awarding a video strategy that most effectively drove audience engagement for a beauty brand.
Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.
Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.
Awarding the brand that has most consistently met or exceeded set goals.
Awarding the emerging beauty brand that has most successfully established its brand and grown its business.
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.
Submit your information to learn more about branding opportunities for the Glossy Beauty Awards.