The Glossy Beauty Awards

The Glossy Beauty Awards recognize the companies transforming the beauty and wellness industries through campaigns, initiatives products and practices.

Planning to submit next year? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here. Sign up below to receive reminders about deadlines, tips on entering, recommendations on categories and more.

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Key Dates

  • Next Opening: July 2023
  • Early Deadline: Aug 17, 2023
    $499 per entry
  • Regular Deadline: Sep 28, 2023
    $599 per entry
  • Last Chance Deadline: Nov 09, 2023
    $729 per entry

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Categories

  • Best Product Launch Campaign

    Awarding a direct response campaign on at least one or more digital platforms that most successfully generated leads or directly sold a product or service.

  • Best Brand or Sub-Brand Launch Campaign

    Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.

  • Wellness Brand of the Year

    Awarding the wellness brand that has most consistently met or exceeded set goals.

  • Best Breakthrough Wellness Startup

    Awarding the emerging beauty brand that has successfully established a core following in the industry.

  • Best Use of Liveshopping

    Awarding a liveshopping campaign that most effectively drove sales for a beauty brand.

  • Breakout Clean Beauty Brand of the Year

    Awarding the beauty brand that has most successfully implemented clean beauty initiatives or launches.

  • Beauty Influencer of the Year – Presented by Glossy Pop

    Awarding the influencer that has been most successful in helping beauty brands reach business objectives.

  • Best Influencer Partnership

    Awarding an influencer partnership that has most successfully achieved campaign goals.

  • Best Use of Technology

    Awarding a brand whose use of new technology has most significantly enhanced the customer experience. Note: One winner will be selected, by Glossy, from those submissions to this category in both the Glossy Fashion and Glossy Beauty Awards.

  • Best Strategy Pivot

    Awarding the strategy that, following changes due to external factors, was able to successfully deliver desired goals.

  • Best Use of Customization

    Awarding the beauty brand with the best customization offering.

  • Best Sustainability Initiative

    Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.

  • Best Brand Collaboration

    Awarding a collaboration (brand x brand or brand x agency) that has most successfully achieved campaign goals.

  • Best Multi-Platform Campaign

    Awarding a campaign integrated across two or more channels that has successfully achieved campaign goals.

  • Best CSR Initiative

    Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.

  • Best Digital Event

    Awarding the best execution of a digital event or event series that served as an extension of the brand.

  • Most Engaged Brand Community

    Awarding the brand that has enjoyed consistently high engagement and a strong sense of community built around its products, services or content.

  • Best Use of TikTok

    Awarding a TikTok strategy that most successfully achieved goals.

  • Best Use of an Emerging Digital Platform

    Awarding the use of an emerging digital platform that successfully achieved goals.

  • Best Use of Instagram

    Awarding an Instagram strategy (Shop, Live, Stories) that most successfully achieved goals.

  • Best E-Commerce Experience

    Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a beauty brand.

  • Best Use of Video

    Awarding a video strategy that most effectively drove audience engagement for a beauty brand.

  • Best Omnichannel Experience

    Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.

  • Founder of the Year

    Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.

  • Beauty Brand of the Year

    Awarding the brand that has most consistently met or exceeded set goals.

  • Best Breakthrough Beauty Startup

    Awarding the emerging beauty brand that has successfully established a core following in the industry.

Judges

  • Laura Cox
    CO-FOUNDER
    OARS + ALPS
  • Ewelina Aiossa
    FOUNDER, CMO
    CLINICAL+ SKIN BRAND
  • Melanie Bender
    FOUNDING PRESIDENT
    VERSED
  • Faith Xue
    EXECUTIVE BEAUTY DIRECTOR
    BDG
  • Sheena Yaitanes
    FOUNDER
    KOSAS
  • Josie Maran
    FOUNDER & CEO
    JOSIE MARAN
  • Brad Farrell
    CMO
    BEEKMAN 1802
  • Annie Jackson
    CO-FOUNDER
    CREDO BEAUTY
  • Larissa Jensen
    VICE PRESIDENT, BEAUTY INDUSTRY ADVISOR
    THE NPD GROUP
  • Monica Sutton
    CO-FOUNDER
    REVEL NAIL
  • Lindsay McCormick
    FOUNDER & CEO
    BITE
  • Roberto Khoury
    SVP OF MARKETING, NEUTROGENA, CLEAN & CLEAR, ROGAINE
    JOHNSON & JOHNSON CONSUMER HEALTH
  • Beatrice Dixon
    CO-FOUNDER & CEO
    THE HONEY POT COMPANY
  • Laura Tedesco
    CMO
    THE HONEY POT COMPANY
  • Laney Crowell
    FOUNDER & CEO
    SAIE
  • Hallie Gould
    EDITORIAL DIRECTOR
    BYRDIE
  • Sogole Kane
    DIRECTOR OF GLOBAL MARKETING COMMUNICATIONS
    TOO FACED COSMETICS
  • Dr. Simran Sethi
    FOUNDER
    RENEWMD BEAUTY & WELLNESS, SKIN BY DR. SIMRAN SETHI
  • Suzanne Goldstein
    MANAGING DIRECTOR OF NEOSTRATA INC.
    JOHNSON & JOHNSON CONSUMER HEALTH
  • Abigail Jacobs
    SENIOR VICE PRESIDENT, INTEGRATED MARKETING AND BRAND
    SEPHORA
  • Matt Teri
    CO-FOUNDER & CDO
    HURON.
  • Lynda Berkowitz
    CHIEF EXECUTIVE OFFICER
    ILIA BEAUTY
  • Andrew Fitzsimons
    CELEBRITY HAIRSTYLIST & FOUNDER
    ANDREW FITZSIMONS HAIR
  • Emily Dybwad
    DIRECTOR OF GLOBAL DIGITAL MARKETING
    BENEFIT COSMETICS
  • Gregg Renfrew
    FOUNDER & EXECUTIVE CHAIR
    BEAUTYCOUNTER
  • Carolyne Guss
    GROUP VICE PRESIDENT OF MARKETING
    SALLY BEAUTY
  • Jean Madar
    CEO & CHAIRMAN , CO-FOUNDER
    INTERPARFUMS

Past Winners

  • Benefit Cosmetics
  • Biossance
  • The Body Shop
  • CeraVe
  • COTY
  • Credo Beauty
  • Dermalogica
  • Dove
  • e.l.f. Cosmetics
  • eSalon
  • Glow Recipe
  • IPSY
  • Kinship
  • NATIVE
  • Neutrogena
  • Sephora

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

  1. Judges score each question within the entry form based on our criteria.
  2. These are then combined to create an overall score for each entry.
  3. All judges’ scores are totaled.
  4. Judges meet to discuss entries and agree on the category winner.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.