Kuaishou, which translates to “quick hand,” is a Chinese short-video platform and a nemesis of TikTok’s local version Douyin. It was an unexpected platform choice for Louis Vuitton as its content is known for being geared toward China’s mass market, with audiences in less populous and less developed regions.
In China, there has been a growing number of senior influencers across popular social platforms including Douyin and Little Red Book.
With a prolonged period from May 25 to June 20 this year, a week longer than 2020’s 618 event, China’s mid-year shopping bonanza is getting increasingly heated as competition grows. E-commerce giants Alibaba and JD.com have been joined by a flux of newcomers including short-video platforms Kuaishou and Douyin (TikTok’s...
A substance that naturally develops in the skin, eyes and connective tissue, hyaluronic acid (HA) is widely used for cosmetic procedures such as plumping up lips or smoothing out wrinkles. However, in recent months, HA has been on rise as part of China’s edible beauty trend, at the intersection of...
China’s fashion world may be returning to physical runway shows, but designers haven’t forgotten about a strategy they picked up during lockdown: livestreaming.
Founded in 2017 in Shanghai, Ushopal has 13 brands in its portfolio, including Spanish skin-care brand Natura Bissé and French perfume brand Juliette Has a Gun. In 2020, its gross merchandise volume (GMV) reached over $200 million. Its rapid growth in the last four years signifies the growing importance of...
In China's marketing calendar, the white-hot Valentine’s Days (in addition to Feb.14, there’s also the two local ones of Qixi on August 25 and 520 on May 20) remain a battlefield for luxury brands. So some have concentrated their efforts on the rather overlooked White Day, which takes place on...
Ahead of International Women’s Day on March 8, China’s homegrown lingerie brand Neiwai launched a female empowerment campaign that got kudos from local media and female shoppers, via digital channels. It's part of a larger female awakening in China that’s not just about women’s bodies, but also their identities.
Adults giving red envelopes with monetary gifts to kids during Chinese New Year is a common tradition. But in recent years, for gifting friends and colleagues, the tradition has migrated onto China’s super-app, WeChat. This behavioral change created an opportunity for brand exposure and engagement.
