Beauty brands exit China, as founders predict a post-summer market recovery China’s stringent Covid restrictions were lifted earlier this year, but a series of beauty brands called it quits in the market before seeing the light at the end of the tunnel.
As China reopens, fashion and beauty brands can prepare to regain sales After three years of Covid restrictions — which fueled protests following a deadly fire in a lockdown apartment — China lifted some draconian measures this month. The Chinese public can finally see an end in sight, which is good news for both brick-and-mortar sales and consumer sentiment.