- Inside Macy’s plans to modernize the beauty shopping experience in stores
Macy’s is upgrading its pop-up shops, driven by the way millennial consumers are discovering beauty products: through technology.
- L’Oreal is looking to students to get a leg up on beauty-tech
On Thursday night, hundreds of international college students and recent graduates gathered in Paris for Brandstorm to present their vision for what’s coming in the world of beauty and tech to judges from L’Oréal. Prior to the event, an annual competition asking students to solve a business case for L’Oréal’s...
- How beauty brands like Coty and Shiseido are using voice assistants
As smart speakers and voice assistants such as Amazon Alexa and Google Home grow in popularity, makeup brands are increasingly using them to offer customized beauty advice, and sell product.