A celebrity in her own right, founder Dr. Barbara Sturm's clients include Kate Moss, Cher, Angela Bassett and Rosie Huntington-Whiteley -- and she's been credited with creating the A-lister favorite vampire facial. Sturm's aesthetics business gave her the concept for her namesake brand, which is now a best seller at...

Implementing more sustainable practices is on the mind of many beauty companies. But despite the public urgency around the environment -- especially when it comes to climate change -- brand goals are often set for years in the future. This week, a look at what brands are prioritizing on the...

This week, we take a look at Ulta Beauty's marketing through the pandemic, and where beauty and wellness companies stand with their commitments to racial injustice and inequality.

Today, millennial color cosmetics brand Winky Lux becomes the latest to make a play for the skin-care category, joining recent entrants like Fenty, Morphe and Cover FX in 2020.

Year-old clean beauty brand Saie, that has largely come of age in the pandemic, is getting more thoughtful with its influencer mailers. To correspond with its first SPF launch, Sunvisor, the digital-centric brand is sending product along with a Feel Good baseball cap designed with sustainably-minded accessories designer Janessa Leone,...

Despite the difficulties of 2020, some beauty brands made strides. Case in point: customized and personalized Function of Beauty, best known for hair care. Of the success, Zahir Dossa, co-founder and CEO at Function of Beauty, said on this week's episode of the Glossy Beauty Podcast, "It's getting borderline politically incorrect...

This week, we delve into the themes that investors and strategics will be eyeing over the next year. 

Recently, Paula's Choice has seen an exponential increase in its awareness, transitioning it from a cult favorite beauty company for those in the know to one of the most discoverable on social media. On Reddit, it is one of the five most talked about beauty brands. Fittingly, its new customers...

Alpyn Beauty founder and CEO Kendra Kolb Butler had plans to leave the beauty industry in 2015. She moved from New York City to Jackson Hole, Wyoming, following long-term stints in marketing and public relations at Dr. Dennis Gross and Clarins. But after living in her new hometown for a...