Even as the supply chain's problems have grown into a clear obstacle for many brands and retailers, that shift hasn't been enough to drastically change the holiday promotion strategies for a majority of brands, according to new Digiday Media research.
Publishers and events presenters went into 2021 expecting in-person business events to become a part of the media and marketing calendars again. And while it looks like momentum for that won’t really begin building until the fall, there is momentum nonetheless, according to new Digiday Media Research.
After seeing fashion ad spending plunge 45% year over year in Q2, publishers have noticed that budgets have started to come back.
Condé Nast made waves last week when it declared that all of its titles would erect some kind of paywall by the end of 2019. But some of those titles still need to make their own websites into destinations first.