Leah Prinzivalli

JUL 05, 2018

YouCam's augmented reality function — which allows users to insert their own avatar into a digital interface a la Snapchat filters — is increasingly becoming mainstream technology in the beauty industry. As users catch on, the company is finding ways to move its tech forward.

MAY 30, 2018

The nature of podcasts, which typically involve hosts speaking casually among themselves and to the listeners, creates an immediate intimacy with the audience. For advertisers, podcasts offer a built-in, loyal audience similar to the access an influencer can provide. Where a promoted social media post may appear in an Instagram user’s feed, podcast listeners have actively chosen to engage with the medium. That ownership leads to engaged communities that, in turn, are more likely to trust a host’s product recommendations. Advertisers seek to capitalize on that trust.

MAY 14, 2018

As beauty brands look to meet customers where they are, their focus is turning to Instagram Stories, which, they've found, facilitates storytelling and product purchasing better than posts in the feed.

MAY 08, 2018

In the early 2010s, the “Uber for” model expanded to include beauty services. Ever since, consumers have been using apps to book at-home appointments with makeup artists, hair stylists, and even masseuses and airbrush-tanning technicians. But salons aren't doomed, despite clients' shifting habits.

MAY 03, 2018

Beauty brands have always dealt with fake products and scam sellers. As the internet makes falsified goods more readily available, companies including E-Enforce and Oris Intelligence have been founded as watchdogs to locate and suppress counterfeiters and unauthorized retailers.

APR 20, 2018

It's 4/20 for the beauty industry. Cannabis culture is expanding fast. Look no farther than the new arrival of cannabis oil–infused body lotions and "kush" mascara.

MAR 27, 2018

MAR 14, 2018

Beauty brands are finding ways to make tech devices, which already drive buzz due to their novelty, further work to their advantage. A common theme is informing customers of features that need perfecting, and serving them up a personalized problem-solving product.