Brands extend inclusive marketing efforts beyond Black History Month As more inclusive marketing becomes the norm, brands like IPSY, SiriusXM and Jack Daniels ramp up for Black History Month and beyond.
Creators face their ‘worst nightmare’ with possible TikTok ban Creators worry about the fate of TikTok after investing time and resources into growing followings and securing brand deals specific to the platform.
Why Kim Kardashian is sold on QR codes for Skkn by Kim Kim Kardashian is using QR codes in a new ad for her skincare brand Skkn by Kim -- a move made in partnership with technology company Flowcode that she hopes will help the six-month-old brand foster long-term relationships with consumers.
DTC skin-care brand Truly turns to TikTok to reach Gen Z and millennials through short-form videos Truly, a DTC skin-care brand launched in 2019 that offers a range of skin-care products for Gen Z and Millenials, has been using TikTok in a bid to increase the brand awareness of its products.