Under Andrea O’Donnell, who took the CEO reins from founder Michael Preysman last year, Everlane is working to build up its style cred. A goal: winning over the “fashion elite,” O’Donnell said. 

Coach is not the only brand that has leaned on Lil Nas X to connect with a like-minded Gen Z. For one, Vogue enlisted him to perform on its first-of-its-kind Vogue World runway, on Monday. In August, he was appointed a YSL Beauty ambassador. And he’s represented brands including Versace...

The rise of e-commerce has given brands an extensive new menu of distribution options. So we examined the state of fashion sales and distribution channels to understand emerging trends and provide brands with the intelligence needed to shape marketing and merchandise planning for the year ahead and beyond. Through a...

Despite the stock market recently providing evidence to the contrary – namely, via shares tumbling as apparel brands and retailers downgrade annual projections — the financial and fashion industries are getting cozier. More specifically, making moves to tap into the opportunity the other provides is trending among the leaders of...

In conversations with Glossy all week, designers referenced their increased prioritization of clothes that sell. With consumers’ discretionary spending down amid the turbulent economic climate, the fact that brands are leaning into safe bets is no surprise. At the same time, designers also called out how they’re managing to keep...

Call it the TikTok effect. As various hashtagged aesthetics catch on across social media, consumers are turning to fashion-branded styles to self-identify, or voluntarily choose a lane. Baseball caps have become a common go-to, and brands are now building on the product category based on the results it’s driven. 

Matt Scanlan wants to build “the next LVMH, in the U.S.,” he said on a call earlier this summer. It’s not the first time the head of an American fashion company has vocalized the goal of growing it to such an industry-dominating status. But it also didn’t cue an eye-roll,...

On Friday, 15-year-old Indochino, maker of custom men’s suits, announced its expansion into women’s custom suiting. Two suit silhouettes developed with women’s bodies in mind are now being offered in eight of its stores across Toronto, Seattle, Vancouver and New York. It also introduced its first skirt. Other companies specializing...

“The way LV and Kering became successful in the past won't be the way we become successful in this environment,” said Cheng, noting the changing world, great competition in the fashion industry, and rapid emergence of supply chain and digital marketing innovations.