Fashion Briefing: Influential fashion marketers are turning their attention to wellness Since the start of the pandemic, health and wellness have come to the forefront of consumers’ minds, driving changes to longstanding behaviors. In sync, a variety of brands with a wellness slant and accessible supply chain have been popping up, increasing competition in the market. Now, established health and wellness...
Fashion Briefing: With luxury resale launch, Amazon is selling Chanel and Hermès “I’m sure the brands are not super happy that we’re creating a greater level of accessibility, which goes against their exclusivity goals,” said Seth Weisser, co-founder and CEO of What Goes Around Comes Around. “But it’s the way forward.”
Fashion Briefing: The great store refresh is on Fashion brands are overhauling their pre-pandemic store strategies, in response to new consumer habits and business needs.
Fashion Briefing: ‘Desired brands are winning,’ as future economic concerns spike Amid warnings of even more troubled economic times ahead, strong fashion brands have resolved that now’s not the time to experiment.
PFW Briefing: How the pandemic is changing the look and distribution of spring collections In today’s Paris Fashion Week Briefing, as consumers inch closer toward a pre-pandemic state of normal, designers are finding new ways to bring creativity to comfort wear and prioritizing travel-ready products. At the same time, brands are leaning into marketing and distribution opportunities that sprung up in the past two-and-a-half...
PFW Briefing: Pop culture’s transformative effects on Paris Fashion Week Paris Fashion Week, which officially kicked off on Monday, has been a whirlwind of “moments” built on star power. They’ve included runway appearances, surprise collaborations and store openings. In addition, the formats of some shows have been updated with social shares and followers in mind, proving influencers’ expanding power.
Fashion Briefing: Everlane’s plan to become the next great American fashion brand Under Andrea O’Donnell, who took the CEO reins from founder Michael Preysman last year, Everlane is working to build up its style cred. A goal: winning over the “fashion elite,” O’Donnell said.
Fashion Briefing: How Lil Nas X became fashion’s face of a new generation Coach is not the only brand that has leaned on Lil Nas X to connect with a like-minded Gen Z. For one, Vogue enlisted him to perform on its first-of-its-kind Vogue World runway, on Monday. In August, he was appointed a YSL Beauty ambassador. And he’s represented brands including Versace...
Glossy+ Exclusive: Luxury and contemporary fashion brands’ new go-to sales channels The rise of e-commerce has given brands an extensive new menu of distribution options. So we examined the state of fashion sales and distribution channels to understand emerging trends and provide brands with the intelligence needed to shape marketing and merchandise planning for the year ahead and beyond. Through a...