- Cheat sheet: How Farfetch and Net-a-Porter stack up
Farfetch announced Tuesday that it's inked a deal with Condé Nast to partner on content strategy, aligning the global luxury marketplace in better competition with peer Yoox Net-a-Porter. Here's a breakdown on where each company sits.
- How Glossier uses data to make content and commerce work
As Glossier prepares to add close to 300 jobs this year, the company is improving its cross-channel data tracking capabilities from its e-commerce site to its related blog, Into the Gloss. By doubling down on personalization and machine learning, the company hopes to drive conversion and up its readership.
- Dolce & Gabbana embraces Melania Trump backlash
Mirroring the current political climate, sentiment around dressing the First Lady within the fashion industry remains divisive more than six months after Trump took office. While several designers have maintained the public stances they took against dressing her in the immediate aftermath of the election, some are quietly supporting her...
- Behind the Instagram with e.l.f. global artistic director Achelle Richards
Achelle Richards, global artistic director at e.l.f. Cosmetics has created more than 1,000 products since she started at the company in 2005. Now she heads up product innovation for the beauty company, where she tracks global trends and conceptualizes affordable products that meet consumer needs.
- How Le Tote used customer data to create its first influencer collection
Le Tote is building up its clothing rental subscriptions with buzzy influencer collaborations, designed in house using the million data points left by members.
- Shopify’s Frenzy app is targeting the streetwear market
Shopify is the latest e-commerce platform attempting to alleviate the fervor of streetwear product drops with a mobile app.
- ‘Fashion for good’: How brands are teaming with e-commerce sites for charity
Lately, more luxury brands are realizing e-commerce can be used as more than just a means to make a profit — it can also support philanthropic efforts. This is ultimately vital to their bottom line, as consumers are increasingly compelled to purchase from charitable companies.
- The Outnet’s Shira Suveyke: Fashion is going mobile
The Outnet's co-president and chief merchant Shira Suveyke shares insight on what shaped the Net-a-Porter Group's off-price counterpart, why mobile is taking over and how the site has managed to stand on its own.
- ‘Storyteller-in-chief’: How brands are inventing celebrity roles in attempt to profit
Celebrities have long served as the public faces of fashion and beauty brands, but now brands are tapping them for insider roles with mysterious titles like “head of imagination” and “storyteller-in-chief.”