Johannes Leonardo founding partner and creative director Ferdinando Verderi wants brands to think beyond their Instagram feeds. "Media consumption is something that brands have imposed on themselves," he said on this week's Glossy Podcast.
As cities around the country continue to celebrate Pride Month, beauty brands are joining the cause with a series of limited-edition products that support organizations within the LGBTQ community.
Though Rebecca Minkoff made waves for sending drones down the runway at New York Fashion Week in 2015, the fashion industry hasn’t been as enamored with the technology as it has been with virtual or augmented reality. However, Hearst is testing new editorial uses for drones at its fashion brands:...
Moda Operandi, through Like2Buy, is putting the point of purchase closer to Instagram inspiration with a new Amazon Pay integration.
Much like millennials before them, Gen Z -- the demographic born between 1995 and 2010 -- has been a particularly tough nut for fashion and beauty marketers to crack.
Instagram is rolling out a new tool that will allow influencers and brands to denote sponsored content within the infrastructure of the app. The disclosure will operate as a visible tag on the post, listed immediately under the name, and is a bid for transparency amid crackdowns from the FTC.
Fashion and beauty's attempts to embrace virtual reality have, so far, fallen under the "it's PR" umbrella. Sure, it's cool — but what's the use? At L'Oreal's Manhattan headquarters, a virtual reality room is letting brands use the technology to test product packaging and branding designs faster and more efficiently.
Brand pop-ups, to be done properly, require more work and heavy lifting than simply turning on the lights — even if they are a more sensible investment than a flagship store.
Plug “skintertainment” into an Instagram search, and — within seconds — your feed will be flooded with pictures of users smiling from behind face masks bedazzled in gold, decorated with animal faces or so thick they look like concrete.