- Clinique is turning print ads into six-second videos
Despite the rule of thumb for content marketers that discourages reusing the same creative across channels, Clinique is recreating print ads in video form. With help from Google, the brand is saving its budget by turning print campaigns into six-second video ads.
Designer Daniella Kallmeyer: ‘Brands are going to not exist entirely, or change completely’ Designer Daniella Kallmeyer joins the Glossy Podcast to talk about the modern barriers of entry for designers, her big regret when starting her brand, and the shift in power from brand to consumer.
- How M.Gemi turned its physical stores into data troves
M.Gemi is mining customer data from the transactions made in stores, a process that both informs its design and production team as well as improves the personalized customer relationship.
- Refinery 29 gets political in response to pending Graham-Cassidy ruling
Though traditionally known as a women’s interest site, Refinery29 is continuing to position itself as a political force by taking a vocal stand against Trump era policies, this time by opposing the controversial Graham-Cassidy bill.
- Brooklyn Fashion + Design Accelerator grows with help from government funding
At its core, BF+DA was founded to foster collaboration between students, designers and engineers to identify forms of sustainable and ethical production using the help of technology. Now, the program is looking to expand, on the heels of a $500,000 grant from Brooklyn Borough president Eric L. Adams.
- Transgender models are becoming runway fixtures
As the fashion industry makes strides toward embracing gender fluidity in campaigns, it’s finally beginning to reflect on the runway.
- The Babyghost guide to building a bicontinental brand
Indie brand Babyghost is an example of how luxury designers can win in both the U.S. and China, as well as resonate with a younger set of customers, with the right social media, e-commerce and technology strategies in place.
- ThredUp Luxe to bring expected $10 million by end of year, but struggles to scale
Since launching the beta mode of its new luxury platform in July, resale company ThredUp’s Luxe program is already on track to rake in $10 million dollars in sales by the end of the year. Now, as it prepares to open to the public on Thursday, the challenge is finding...
- InStyle founding editor Hal Rubenstein: ‘If you want to be everything to everybody, you are nothing to nobody’
Hal Rubenstein, one of the founding editors of InStyle magazine, joined the Glossy Podcast to discuss retail's "too much stuff" problem, the crime of athleisure and why he's skeptical of all influencers, except maybe Selena Gomez.