Why an AI shopping platform is taking a hyper-personalized approach to email marketing To stay relevant in shopper email inboxes, an AI shopping platform is taking a hyper-personalized approach to email marketing.
True Botanicals CMO Rebecca Boston on rebranding clean beauty as ‘sensual’ True Botanicals’ skin-care campaign with Olivia Wilde, in which she posed nude, as well as its sexier Instagram feed are testaments to the brand’s portrayal of diverse beauty. It also shows its transition from “granola [and] crunchy” to “glowing” and “sensual.”
The 2021 Worklife Awards Shortlist In a year marked by the profound challenges of a persistent pandemic, but also the return of hope as quarantines lifted and a reconfiguration of office structures that included the long-term adoption of remote teams, the way business worked continued to transform. This year’s shortlist of Worklife Awards captures these...
Glossy Report: The Future of Fashion At Glossy’s Future of Fashion Summit, industry leaders met to float ideas, discuss emerging business trends, and learn from each other’s expertise on the challenges and opportunities in fashion marketing. Ahead, the highlights.
Why companies inside and out of gaming are designing and showcasing clothes in Unreal Engine Epic Games’ Unreal Engine is one of the most popular software frameworks in the gaming industry — the preferred development tool of more than 7.5 million licensed developers. And after seeing expanded use to create film sets and design automobiles, Unreal Engine has taken on yet another life in 2021:...
Firmenich’s Ilaria Resta: Driving innovation is ‘critical’ in the fragrance industry Covid forced social activities, like bar crawls and date nights, to go on hiatus, or move to Zoom. So the fact that fragrance sales increased by 82% in the first half of 2021, compared to the same time in 2020, demonstrates that in the age of wellness, perfume has been...
‘Every brand has a purpose’: A collective of women’s health brands rally against Texas’ new abortion law In light of Texas' recently passed abortion laws, women's wellness brands took at a full-page ad in the New York Times to respond.
Centric Brands’ Suzy Biszantz: ‘The most challenging obstacles are logistics and supply chain’ "Getting product here is a challenge and [is] maybe something that we didn't necessarily see was coming or that wouldn't have been on our radar at this level, pre-Covid 19… It changes how you think about running a business,” said Biszantz on the Glossy podcast.
Cheat sheet: Yahoo is selling sponsors on NFTs, starting with Rebecca Minkoff Using AR and blockchain tech, Yahoo's in-house studio team created a virtual gallery space that showcases a collection of 15 NFTs for the fashion brand.