As streetwear becomes increasingly mainstream, mass retailers like Target are now creating their own low-cost private labels to cash in on the trend.
Customer data is a critical force driving fashion’s e-commerce evolution, and the companies that can make sense of intel like search habits, trend forecasting and the online purchase cycle are becoming increasingly valuable. Just look at the eight-year-old e-commerce aggregator Lyst, which facilitates online purchases of mass, contemporary and luxury...
As e-commerce grows -- at a rate expected to hit an estimated $2.8 trillion in sales globally by the end of 2018 -- so too do misconceptions among brands about what shoppers truly want and how they behave online.
We discussed how fashion and beauty brand executives, directors and managers are dealing with these consistent challenges at the Glossy Summit, which took place this week in Miami.
Kirsten Kjaer Weis, founder of her beauty brand Kjaer Weis, joined the Glossy Podcast to discuss the evolution of the green beauty industry, the secret to balancing organic and luxury, and the definition of natural beauty.
Dia & Co is expanding its plus-size subscription service to include activewear.
Walmart is pulling punches to stake a claim on India’s rapidly growing online retail business in an attempt gain an edge over Amazon.
The company has made it clear that it’s committed to the size-extension initiative, and will be focusing marketing efforts across all of its media on including women of different sizes and body shapes. It’s also changing the way sizing is represented on the sales floor and online.
While the United States is rife with beauty enthusiasts eager to achieve the quintessential “French girl” look, French beauty brands are struggling to keep up with a rising global demand that calls for diverse digital marketing strategies at home versus abroad.