The Drop events encapsulate the blossoming bond between streetwear brands and luxury department stores, and the promise of the streetwear-inspired drop model around new inventory releases and brand exclusives. Rather than formal full-season collections, the drop model consists of single products released at a time, often with limited availability. These...
As Amazon tightens its grip on the fashion industry, leading retailers to close physical stores, fashion retailers are trying to make sure their product lines stand out. Polo Ralph Lauren-owned Club Monaco is doing so with in-store pop-up beauty shops and events.
When expectations for an offline experience are established in an online retail setting, opportunity can quickly become a trap, like in-store tech that causes more headaches than it erases, improperly executed inventory strategies and an emphasis on storytelling instead of faster checkout. As more e-commerce retailers -- those who wrote...
Though retailers still can't get enough influencer marketing, Macy's is switching it up by recruiting its own sales associates and personal stylists as brand ambassadors rather than enlisting the latest hotshot bloggers.
Fashion brands like The Kooples and Pinko, and beauty brands like Deciem-owned The Ordinary and MartiDerm, have begun selling in China through Taobao Global. Different than Alibaba’s Tmall e-commerce platform and the main Taobao marketplace, Taobao Global specializes in working with small- to medium-sized businesses not local to the Chinese...
Launching today, Jetblack operates as a personal shopping service activated via text message and currently available by invitation only. According to Fleiss, the service is designed to save shoppers time and increase efficiency by catering to specific consumer preferences. Using a team of experts that leverage machine learning and chatbot...
When Everlane opened its first brick-and-mortar store late last year, it came as a surprise to customers — even those unaware of founder Michael Preysman’s statement that he’d never, ever go there. Since then, the move has become almost expected of direct-to-consumer brands.
The plus-size collections are available through Rent the Runway, where the Tanya Taylor brand team closely monitors customer feedback on fit, as well as online plus-size fashion retailer 11 Honoré and the brand’s site. Right now, plus-size clothing represents about 15 percent of inventory on the Tanya Taylor e-commerce site,...
Eileen Fisher on 34 years in sustainable fashion: ‘It’s about constantly learning’ The Eileen Fisher approach to sustainability has evolved to focus on reducing waste through a circular recycling program, a line of “remade” Eileen Fisher items designed from damaged or stained pieces from past collections, and an emphasis on storytelling and education. Now the head of a certified B-Corp organization, Fisher...