Glossy Summit Spotlight: L’Oréal’s Erica Culpepper on the importance of ‘passionate’ influencers On Day 2 of the Glossy Beauty & Wellness Summit, held this week in Huntington Beach, California, Erica Culpepper, L’Oréal Group’s general manager for Carol’s Daughter, Softsheen-Carson and Thayers Natural Remedies, broke down her approach to owning the brand story. Leveraging the right influencers and tapping into brand-relevant conversations on...
Overheard at the Glossy Beauty Summit: ‘The supply chain is not getting better’ On day one of the Glossy Beauty and Wellness Summit, taking place this week in Huntington Beach, beauty executives met for a town hall-style discussion on the biggest challenges they’re facing. All talk turned to four topics.
Glossy 50 2022: The people who shaped fashion and beauty this year In rallying colleagues and innovating around shakeups, these fashion and beauty executives defined style, set new industry standards and proved the power of collaboration in 2022. Meet the new Glossy 50.
Join us today: Dive deep into Glossy’s Annual Fashion Report Last week, Glossy released our latest Annual Report, covering the state and future of fashion brand distribution. Today, Glossy+ members have the opportunity to come together virtually to dive into this research.
Glossy’s Top Fashion & Beauty Marketers In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging and, of course, driving sales.
How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands At the moment, the best-selling clothing items in Roblox are those that match real-life styles: simple black items, jeans and crop tops, T-shirts with pictures of cats on them.
In the space of a year, L’Oréal has gone from letting fans purchase certain products from brand pages to sponsoring one of the biggest trends on the app: #TikTokMadeMeBuyIt.
The 2022 influencer marketing forecast: Strategies for beauty, fashion and luxury Brands need influencers more than ever, and that isn’t likely to change any time soon. So what are brands doing to get ahead of the competition? What trends are shaping influencer marketing in 2022, and what challenges lie ahead? Glossy's Influencer Marketing Forecast event answered these questions and more.
‘New York will always be our flagship’: Stadium Goods remodels Soho store to highlight apparel Stadium Goods launched its newly renovated and expanded Soho this week. Founded in 2015, The company began by specializing in sneaker and streetwear resell. But the company has been moving into the apparel space in recent years — a shift the company wants to capture in its physical presence.