A new global marketplace and a changing customer mindset has forced luxury brands to do many things they’d never have done before. That includes changing the entire way they market and set prices for their products. One movement gaining acceptance among certain brands is that of “global” or “harmonized pricing.”
The influx of aspiring Pokemon Masters may actually be a blessing in disguise for the malls of America, which have experienced slumping sales and foot traffic in recent years. According to social media, many of the Pokemon Gyms and PokeStops -- locations for players to train their Pokemon or stock...
Lyst head of partnerships Jenny Cossons joins the Glossy Podcast. Cossons said the biggest surprise to her in the last decade has been how digital moved from being the “poor cousin” inside fashion brands and publishers to being a central force in decisions -- but brands remain hesitant to get...
Brands and designers are increasingly choosing to show collections when and where best suits them, instead of falling into the traditional fashion calendar. As a result, the idea of seasons, separate men's and women's shows and consumer facing shows are all being challenged, and adopted. We ask industry experts what...
Womb, which will be available in VFiles stores and online July 11th, is entirely crowdsourced from young photographers around the world and offered at no cost.
According to experts, Amazon's utilitarian aesthetic is incongruous to the way high-end fashion brands engage with consumers, who are keen to use the platform as a destination for toilet paper and beach reads rather than designer dresses.
Uniqlo's John Jay thinks the industry is in a state of chaos, and more needs to be done for the customer, not for gimmicks.
Great Again Gear, launched in early June, sells an array of hats with modified tongue-in-cheek versions of Donald Trump's campaign phrase "Make America Great Again." The concept -- the brainchild of Avery Andon, founder of Andon Equities by day and manager of street artist Alec Monopoly -- was brought to...
Chloé is opening an online boutique, joining fellow heritage designer brands that started breaking from tradition in order to establish an enhanced digital presence. While Chloé and its peers like Oscar de la Renta and Valentino have long maintained hesitancy to selling garments online, opting instead for a personal in-store...