- Inside Cartier’s sponsored content strategy
From GQ to the New York Times to Refinery 29, luxury brand Cartier is bullish with native advertising. The brand works with publishers to create content that isn't as distracting as traditional advertising, using text, photos and video. "It [sponsored content] allows us to remain in the reader’s environment and...
- Marc Jacobs teams up with Apple Music to play digital DJ
Following Alexander Wang's debut with Apple in June, Marc Jacobs is the latest designer to step up to the digital DJ booth as September's featured design
- How Vera Bradley is pivoting to become more millennial-friendly
Paisley print patterns and quilted textures are the hallmark of the Vera Bradley brand, but the company is slowly trying to expand to reach women that aren’t college-bound or in the baby boomer set.
- Zines are making a comeback in the fashion world
Though the recent trend to publish zines is not particularly novel -- brands like Uber and Casper have launched their own spinoff print publications in recent years -- a number of fashion brands are following suit. Adidas Originals is the latest to jump aboard with its "September Non-Issue," in partnership...
- Why fashion brands are gaga for chatbots
Chatbots are popular in fashion for obvious reasons. It brings an element of the in-store experience online, letting people speak one-on-one with customers.
- Eloquii’s Aidy Bryant dress now has a 500-person waitlist
Plus-size retailer Eloquii said that after SNL star Aidy Bryant shared an Instagram of her custom-made Emmy dress the site had a 500-person waitlist for the dress in just one day.
- ThirdLove CEO Heidi Zak: Retailers like to stick with what they know
Bra shopping is about to get more interesting. A swathe of retailers are in the space, trying to take a piece of the $100 billion bra market that continues to be dominated by Victoria’s Secret. One of them is ThirdLove, a company founder by Heidi Zak, who started the company...
- Inside fashion’s role in aiding Detroit’s revitalization
In Detroit, a focus on community building through celebrating fashion and bringing luxury brands into the city is helping the beleaguered metropolis find its stride.
- Crocs wants you to love them again
Crocs is hoping a new high-fashion partnership with Scottish designer Christopher Kane and sponsored content with the blog Man Repeller will help to boost its brand relevancy. Ugly shoes are continuing to have a moment, but experts aren't sure on whether Crocs are likely to be widely accepted by the...