When Covid-19 forces retailers to close and consumers to shop DTC e-commerce, the anti-aging skin-care brand StriVectin was ready.

Formerly, TikTok's algorithm was championed as the ultimate differentiator of the platform and backed its valuation of $50 billion. But over time TikTok has become the home base of some of the most creative internet personalities, not to mention of Gen Z itself.

As the brand picks up steam, it’s focused on tightening its athletic branding through a refined e-commerce merchandising strategy, which will also prepare it for retail expansion in 2021.

The rebrand focuses on two main aspects: packaging design and emphasizing third-party certification. The packaging was updated to not only be more sustainable, but to also better communicate what Pai is and its brand positioning, which dovetails with third-party certification as a way to provide credibility. 

On Wednesday, aesthetics biotech company Revance is debuting a new hyaluronic acid filler called RHA Collection which will leverage the clean beauty narrative.

With virtual events becoming more crowded and a new cultural phenomenon known as Zoom fatigue arising, brands are trying to figure out what makes sense.

Pür Cosmetics and Butter London have teamed up on a second Barbie-themed collaboration as an opportunity to better expose customers to one another and pump up each other's brand equity.

Opte is designed as a precision skin-care and makeup hybrid device that reduces or eliminates the need for complexion products like foundation. Opte itself is not a makeup product, nor is it a skin-care product, exactly.

The latest brand launch is indicative of where Henkel is focusing its attention and how it is implementing a new direction for the company, which has seen its beauty care division hit hard by the pandemic.