As trends like the skinification of hair have taken hold of beauty consumers, it is now easier than ever for hair-care brands to attempt their own category transcendence.

After already reaching what could be called its pinnacle during the U.S. period of Covid-19 quarantine, the wellness appeal of sex products has not faded. The sexual wellness category is poised for further growth, as well as embracement from investors and retailers, and the launch of new brands.

Brands and retailers have long linked charitable partnerships to sales, like with 1% for the Planet. But now there are more e-commerce donation options that put customers in the driving seat by allowing them to guide a brand’s charitable impact.

Consumers have come to associate bond-building and bond repair products with Olaplex, which first launched in 2014. But newer brands and products are giving the brand a run for its money.

After launching its Black Beauty is Beauty campaign on Aug. 4, Sephora announced on Tuesday two additional steps to support Black-owned brands on its shelves and BIPOC customers at large.

According to a May 2021 report on shaving from Mintel, the U.S. shaving market reached nearly $1.1 billion in 2020 retail sales, a decline of 2.7% from 2019.

It was a busy earnings call this week, with beauty retailers and beauty companies alike sharing positive earnings reports.

Over the past two years, the supermodel-turned-entrepreneur has been working on creating a beauty brand that reflects her own aesthetic of soft glam, while still offering skin-care solutions to acne-prone skin.

The OOH ads also arrive as Youth To The People ramps up its product launches, hirings and expansion plans.