Living Proof doubles down on brand awareness efforts with new science-led campaign On Monday, Living Proof kicked off a sweeping brand awareness campaign called “Science in Action.” It targets consumers via a mix of out-of-home billboards and wild-postings, a TikTok campaign, and YouTube ad videos, alongside traditional ads across Facebook, Instagram and podcasts.
Good Light expands genderless beauty premise to retailer Cult Beauty Cult Beauty, which sells via e-commerce only, is based in the U.K. and serves a predominantly European customer base.
Coty Inc. and Perfect Corp. bring AR tech to Sally Hansen, Kylie Cosmetics and Covergirl According to Perfect Corp. its technology has shown a 400% increase in sales conversion online and a 200% conversion in-store, and return rates decrease by 8%.
Fresh offers up audio-visual digital experience on heels of 30-year anniversary A Fresh Take, hosted on a dedicated micro-site, features short-form audio content by beauty industry guests. The under-15-minute audio episodes are accompanied by a caption about the 30 commitments the brand's announced throughout the last 12 months via social media. The commitments focus on topics including forwarding diversity and body...
Kiehl’s partners with TikTok star Tinx on its first TikTok product collab Since L’Oréal-owned Kiehl’s joined TikTok with its own account in January 2021, a “huge part” of the brand’s marketing investment is currently geared towards TikTok.
Cetaphil reformulates products after 74-years, deepening its sensitive-skin focus Cetaphil found that 70% of Americans self-diagnose as having sensitive skin, and claim symptoms like dryness, irritation, roughness and tightness. Cetaphil wants to become the go-to brand for that large consumer base, as does every other brand that has jumped on the sensitive-skin bandwagon.
Christophe Robin hair care moves beyond founder in new rebrand Some of the expected changes include revised packaging, lower price points, new formulations for products, like a lavender-infused hair oil, and expanded distribution.
Over 100 beauty brands pause social media to advocate for climate change policies Between the participating brands, which include Versed, Youth to the People, Nécessaire and Uoma Beauty, the call to action will reach over 50 million social media followers. Several brands, including Versed and Youth To The People, are also shutting down their e-commerce sites for the day.
Degree’s Kathryn Swallow: ‘The industry is not thinking about people with disabilities’ On September 19, Degree launched a new campaign starting with ad placement in The New York Times print edition. Written as an open letter to the fitness industry, the ad takes aim at the lack of representation for people with disabilities.