Amy Kapolnek, founder of the Fwrd Group, sheds light on the marketing strategies she is advising clients to employ for the 2025 holiday season.

The fourth installment of Glossy’s CMO Strategies series examines how marketers are spending and measuring across social media platforms in 2025 — from Meta to TikTok.

Glossy’s 2025 Influencer Index measures the impact influencers have on consumers’ purchasing behaviors. Our research findings indicate that consumers may be growing weary of specific types of content in both sponsored and organic posts on Instagram, and that their engagement levels with influencers’ posts may be more seasonally based than...

The second installment in Glossy's 2025 CMO Strategies series analyzes how marketers distribute their ad budgets and ad placements across the top ad-supported streaming platforms. We also look at the streamers' recent ad innovations.

Generative AI has continued to be a big part of marketing discussions as brands and agencies became eager to invest in tools to do everything from creating internal workflow efficiencies to producing consumer-facing ads. Glossy's 2025 AI guide looks at the ways marketers can create AI tools, the application of...

Marketer's influencer, social media and e-commerce strategies were some of the stories that dominated 2024. Glossy+ Research tracked it all and rounded up the biggest trends of the year, based on the data that resonated the most with our readers.

A bonus behind-the-scenes look at our conversations with executives for Glossy’s 2024 Media Agency Report to gather their thoughts on CTV and streaming's increasing appeal and the industry impact on ad spending.

A look into which commerce channels are dominating marketers' 2024 holiday sales plans. As well as the promotional holiday discounts brands and retailers are offering, and the revenue expectations that are guiding their strategic decisions.

Glossy’s 2024 Media Agency Report examines the current and future state of media agencies, with a focus on how clients are spending in digital channels, particularly social media and retail media.