New Glossy+ Research showcases just how important Amazon will be this holiday season. While it's long been the most dominant e-commerce platform in the world, brands see it as an especially integral player this year.
As retail media grows in popularity, marketers are expecting more bang for their buck. Here's how brands perceived the channel at a recent Digiday Media event.
According to new research from Glossy+, brands are focused on making user-generated content for social media as well as video content.
Brands and agencies are increasingly warming up to beefed-up advertising networks from players like Amazon, Walmart and Target.
In a recent survey, we asked 70 direct brands about the performance of sales channels and marketing spending over the last year, and wholesale seemed to be the one with the least amount of volatility.
With inflation rising and the threat of a recession on the horizon, many brands and retailers have been unsure how this fourth quarter would stack up compared to years past. And a recent Glossy and Modern Retail survey shed light on these fears.
The DTC brand is officially dead. Now, new Glossy research shows that more brands are seeing growth from wholesale.
Brands and retailers are retaining their resources and keeping the tech stacks they have. That's according to a recent survey of brands and retailers from Modern Retail and Glossy. The respondents were asked if they've updated their e-commerce platforms in the last year, and many said they hadn't.
According to recent research from Modern Retail and Glossy, while brands and retailers are investing in a variety of last-mile delivery options -- the ultra-fast platforms have yet to make a real dent.