Nov 4, 2022Glossy Research: More DTC brands are setting their sites on wholesaleThe DTC brand is officially dead. Now, new Glossy research shows that more brands are seeing growth from wholesale.
Aug 12, 2022Glossy Research: Brands and retailers are focusing less on e-commerce modernizationBrands and retailers are retaining their resources and keeping the tech stacks they have. That's according to a recent survey of brands and retailers from Modern Retail and Glossy. The respondents were asked if they've updated their e-commerce platforms in the last year, and many said they hadn't.
Jul 25, 2022Glossy Research: Most brands and retailers aren’t investing in rapid deliveryAccording to recent research from Modern Retail and Glossy, while brands and retailers are investing in a variety of last-mile delivery options -- the ultra-fast platforms have yet to make a real dent.
Apr 18, 2022Glossy Research: Traditional brands had a blockbuster 2021 and believe the momentum will continueGlossy and Modern Retail surveyed brands and retailers about their financial performances over the last year along with what they expect to see in the year to come. More than two-thirds of the self-described traditional brands, as opposed to those that consider themselves primarily direct, said they saw increased revenue...
Apr 5, 2022Glossy Research: More DTC brands upped their marketing budgets in 2021 than saw direct revenue gainsNew research showcases the changing marketing landscape, as well as revenue expectations. In a recent survey, Modern Retail and Glossy asked 88 self-described direct brands to both look back and look forward. Their answers paint a telling portrait of the DTC ecosystem.
Nov 23, 2021Glossy Research: Brands say 2021’s holiday revenue will exceed 2020’sA recent Modern Retail and Glossy survey asked brands and retailers what they expected for the weeks to come, and many reported overall positive outlooks. Over half of the respondents said they expect their holiday revenue to be at least slightly up from 2020's sales. Recent earnings results underpin these...
Nov 15, 2021Glossy Research: As the holidays near, brands and retailers fear a talent crunchMany retailers have been dealing with supply chain breakdowns at multiple nexus points. This is leading brands and retailers to fear they won't have enough staff to deal with these issues. New Modern Retail and Glossy research highlights some of these anxieties.
Sep 7, 2021Glossy Research: More DTC brands are testing out back-to-school promotionsA recent Glossy and Modern Retail survey highlights how DTC brands have increasingly turned to back-to-school promotions this, compared to pre-pandemic times. It's indicative of an overall marketing shift -- especially for online brands known for forgoing sales cycles. Instead, in an attempt to win back sales and attract new...
Jun 8, 2021Glossy Research: Brands’ marketing budgets are inching back to pre-pandemic levelsRetailers and brands are experiencing a marketing rebound. New data from a Modern Retail and Glossy survey showcases that brands are expecting a post-pandemic recovery. And it's a distinct shift from 2020.
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