Alexandra Mondalek

  • Beauty brands are using Instagram GIFs to target Gen Z

    Today, Benefit Cosmetics is launching a partnership with popular GIF creator GIPHY, introducing 20 branded GIFs to the Instagram library. It’s following many beauty brands that have already gone there: A basic search for “makeup” within the Instagram GIF library yields results of animated MAC lipsticks, an Essie nail polish,...

  • Instagram’s new beauty-partnerships team will cater to a growing community

    By implementing a new, beauty-focused team, Instagram is ensuring it will continue to play an integral role in the lifestyles of its followers. Last week, the social media platform, which boasts over 800 million users worldwide, hired Kristie Dash, previously on the fashion partnerships team, as its beauty partnerships team...