Andrea Cheng

  • Nov 4, 2022
    How beauty brands capitalized on 2022’s travel boom 

    Summer 2022 was the season of “revenge travel,” a collective mindset of wanderlust travelers making up for lost time, only to be hit with utter chaos caused by travel industry complications. But for all the headaches and mayhem, at least one industry benefited greatly from the recent travel boom: travel...

  • Oct 28, 2022
    How Bobbi Brown Cosmetics boosted its skin-care sales by double digits

    Bobbi Brown has maintained its strong skin-care focus since emerging out of the height of Covid-19. The brand launched on TikTok in 2021 with a crew of TikTok content creators in North America before eventually expanding to feature influencers from around the world.