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Glossy Campus

Where beauty & wellness brands meet the next generation of creators

Glossy Campus connects brands with a vetted community of college creators ready to produce content, drive awareness and share the products they love in ways designed to ignite the curiosity and passion of their peers. Through creator campaigns and campus activations, we bring authentic voices to brands looking to speak directly to a Gen Z audience.

Students can apply to be a part of the Glossy Campus creator community below.

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Frequently Asked Questions

What differentiates the Glossy Campus creator community?

Glossy’s authority in beauty and wellness gives brands access to a curated group of student creators vetted for talent, professionalism and genuine influence on their campuses. These creators are shaped by Glossy’s coverage, education and coaching, equipping them to deliver high-quality content, meet deadlines and represent brands with confidence. The result: a polished, reliable creator community that drives real engagement with the next generation of consumers.

How do students benefit from joining the Glossy Campus creator community?

Student creators join a community built to help them grow. They gain access to education and coaching through virtual workshops, expert-led sessions and curated guides and newsletters that support their personal brand development. They’re invited to Glossy events where they can meet other creators, learn from industry speakers and connect with brands. Creators can also participate in paid brand opportunities, receive free products to review and feature in their content and tap into partnerships that introduce them to new audiences. Members also receive a free Glossy+ membership for campus creators. Students can apply here.

How do the creator campaigns work?

Glossy Campus manages every step of the process so brands don’t have to. Our team handles creator matching, product shipping, communication, timelines and content delivery. Once creators receive your products and messaging, they produce genuine reviews and posts for their channels. Brands gain student reach and high-quality creator content without the lift of managing a campaign, allowing their teams to focus on broader priorities.

How can the Glossy Campus creator community support the business goals of brands and retailers?

Glossy Campus connects brands with vetted beauty and wellness creators who understand how to reach a high-value college audience. Brands tap into a curated network matched to their campaign needs. They gain access to authentic product reviews, creator-generated content, specialized creator campaigns and select on-campus activations that introduce their products directly to college creators and the next generation of consumers.