When U.K. brand Boden began working on its next lookbook, it was clear that getting models out to a studio for a photoshoot wouldn’t be possible. On the other hand, sending product to models, with fingers crossed that they'd shoot images worth featuring, was high-risk. Instead, Boden sought out model Julia...

As all types of consumer companies show unprecedented outward support for the Black Lives Matter movement, the burden on beauty conglomerates, especially those that have capitalized on black brands, is big.

Leading the nominations for the first-ever Glossy Beauty awards are Benefit Cosmetics, Sephora and Eos.

As companies show unprecedented outward support for the Black Lives Matter movement after the murder of George Floyd in Minneapolis last week, Black founders and for-black businesses plan to chart a new path forward. While Black businesses can not end racial inequality or police brutality alone, they can lead by...

In conversations with a handful of direct-to-consumer startup executives about their holiday marketing plans, the biggest concern cited was figuring out when was the right time to run holiday ads. Both to ensure that customers order far enough in advance so that they get their products by Christmas, and to...

L’Oréal is ramping up its e-commerce focus for its professional hair-care brands. Beginning Tuesday, all of L'Oréal's professional brands will be sold through a single e-commerce platform, Hair.com, as a way to drive sales to the category and make it easier for customers to shop for L'Oréal products.

KVD Vegan Beauty, formerly Kat Von D Beauty, relaunched in January after founder Kat Von D formally resigned from the brand and sold her shares back to the Kendo, its parent company, which also incubated Fenty Beauty and Marc Jacobs Beauty.

As GoFundMe campaigns for laid-off service industry workers balloon across the country, the beauty industry is also relying on these campaigns. 

Shortly after launching in fall 2015, Facebook Live lost its edge because Instagram's slew of features such as Stories, Live and even IGTV took precedence among beauty brands and influencers. But as coronavirus has put a fire under the beauty set for all things Live, renewed interested in Facebook Live has...

When Drunk Elephant and Tatcha were acquired last year by Shiseido and Unilever, respectively, it was widely-assumed that the U.S. Sephora exclusive brands would go wider in retail distribution (Tatcha is also sold via QVC). Fellow Shiseido lines like its namesake brand and Bare Minerals are found in many department...

While product launches for existing beauty companies are complicated enough during the Covid-19 quarantine period, launching an entirely new brand during this time is a whole other level of struggle.

At the end of October, Dyson unveiled its Dyson Demo Store Beauty Lab in Seoul. Unlike traditional Dyson Demo Stores that include hair styling appointments and opportunities for prospective customers to try the Supersonic and Airwrap products, the Korea experiment is meant to serve as a research lab for Dyson's...