DTC customizable beauty brands have had to navigate their own physical limitations related to fulfillment and shipping. Despite these issues, the mass migration toward shopping online is causing customers to rethink their entrenched habits of buying beauty products in-store.

With stay-at-home orders and social distancing in effect, content studios are closed, and models, photographers and brand representatives are unable to gather. This makes the creation of large and comprehensive campaigns practically impossible. Brands are therefore getting creative with their archives or content vaults to see what imagery can be...

After successfully traveling through the niche wellness-to-mainstream pipeline, mushrooms are set to get more “magical” in the years to come.

Before joining Sephora, Sol de Janeiro's premium body products had another retailer stumped. "They said, 'You know, we don't know what to do with you guys,' recalled Heela Yang, one of the company's three founders and its CEO, on the Glossy Beauty Podcast. The company's butt cream, foot cream and...

Following a wave of charitable GoFundMe accounts to solve for sudden furloughs and layoffs, beauty companies are in search of more viable ways to support their salon partners and unemployed beauty professionals.

No beauty-wide set of best practices for re-opening have been set. The National Retail Federation instituted its own set of guidelines for U.S.-wide store re-openings, but none of the recommendations -- which cover curbside pick-up, social distancing and reduced occupancy -- address beauty's core issues like product trial and testing,...

This month, the probiotic skin-care brand will launch its full 30-plus product assortment in nearly all 1,200 stores -- where it sits in between Proactiv and Clarisonic -- and will host 500 events in said locations over the course of the year. The amplified suite of products and events is...

The ability to help leverage Cremo to help with the rest of Edgewell’s portfolio is likely a strong motivational factor. Edgewell previously stated that its desire to acquire Harry’s Inc. was motivated by the digitally native company’s branding expertise.

When U.K. brand Boden began working on its next lookbook, it was clear that getting models out to a studio for a photoshoot wouldn’t be possible. On the other hand, sending product to models, with fingers crossed that they'd shoot images worth featuring, was high-risk. Instead, Boden sought out model Julia...

As all types of consumer companies show unprecedented outward support for the Black Lives Matter movement, the burden on beauty conglomerates, especially those that have capitalized on black brands, is big.

As companies show unprecedented outward support for the Black Lives Matter movement after the murder of George Floyd in Minneapolis last week, Black founders and for-black businesses plan to chart a new path forward. While Black businesses can not end racial inequality or police brutality alone, they can lead by...

In conversations with a handful of direct-to-consumer startup executives about their holiday marketing plans, the biggest concern cited was figuring out when was the right time to run holiday ads. Both to ensure that customers order far enough in advance so that they get their products by Christmas, and to...