The growing adoption of livestream shopping is increasingly spreading to fashion and beauty e-tailers.

Refy Beauty, founded by influencer Jess Hunt, is launching at Sephora. It's one of a small group of influencer-founded brands to launch at the prestigious beauty retailer.

This week, Sephora adds five new makeup brands to its assortment, including Westman Atelier, Merit, Saie, LYS and Freck, bringing its total clean color cosmetics count to 16, said Alison Hahn, svp of merchandising for color at Sephora. In total, Sephora carries 80 clean brands across makeup, skin care and hair...

In a world of Amazon-native brands, LilyAna Naturals stands out as one of the most notable. But now, the 7-year-old brand is testing its popularity by expanding beyond the "The Everything Store" to its own DTC channels and new brick-and-mortar partners.

On Tuesday, Function of Beauty launched three skin-care products: a cleanser, a serum and a moisturizer. Skin care launches shortly after the 5-year-old company expanded into body care in July, and skin care offers 3 billion possible formulation possibilities, according to the brand.

In September, as Harry Styles kicked off his tour, dubbed “Love On Tour,” online styling service Stitch Fix saw a 160% year-over-year spike in customer requests related to the tour or inspired by the singer’s eclectic look. Styles, who is a face of Gucci, was famously featured on the cover...

After a long hiatus, fashion week is back, and a new generation of influencers is taking center stage. These are not the street-style peacocks from the days of early fashion blogging. Many are TikTok stars, documenting snippets of video footage at every party, runway and fitting.

The digital and out-of-home campaign centers around bringing the Brazilian lifestyle of sun-kissed skin, bright colors and joie de vivre (or "Alegria da Vida" in Portuguese) to people in different cities every week. That includes New York, London, Atlanta, Toronto, Paris, Sydney, Mumbai and Dubai.

After decades of playing a subordinate role to makeup and skin care, it appears hair care is finally settling into its moment. Though hair is the smallest segment of the larger beauty business, in the latest NPD results, it also had the smallest decline in net sales of 10% year-over-year to...

Though fashion has always been cyclical and self-referential, it's safe to say that nostalgia is having a moment. Trucker hats have returned from the early aughts. Paris Hilton is hot again. Velour sweatsuits are back with a vengeance, aided by a collective prioritization of comfort.

Following the merger mess that was created when the FTC blocked its proposed acquisition of Harry's last February, Edgewell Personal Care has gone back to basics by breathing life into its hero brands. Today, Edgewell has rebranded its best-selling Schick Hydro product to the Schick Hydro Skin Comfort to correspond to...

From pouring over Revlon magazine ads as a young girl to becoming the first female CEO of the company in 2018, Debra Perelman personifies the “emotional connection” consumers have with beauty.