Johnson & Johnson is making moves to increase innovation in its consumer products division, primarily in beauty. On Jan. 24, the personal care giant led a $35 million Series D funding round via its investment arm, Johnson & Johnson Innovation (JJDC, Inc.), in K-beauty upstart Memebox. Memebox is home to...

Online retailer Thrive Market is the latest company to go after the personal care category. This month, Thrive Market, which debuted in 2014 and offers natural and organic food and products at reduced prices through a yearly membership model, launched an 11-piece proprietary collection of shampoos, conditioners, body lotions and...

At the Glossy Summit in Miami this week -- focused on the future of fashion and luxury -- main-stage speakers repeatedly pointed to the way they’re integrating their shoppers into processes from product development to marketing. Building consumers’ trust and speaking their language is crucial, so brands are allowing them...

For many, influencer marketing invokes images of products aesthetically photographed and blasted to a mass following. It’s easy to see how brands might interpret the tactic as something impersonal, best suited for retailers with mass appeal. But influencer marketing is most effective when it gets personal. Sponsored by Obvious.ly

Glossy+ members stay ahead of the rapidly evolving fashion and beauty industries with access to exclusive content, like our quarterly research reports.  In our newest edition, we surveyed more than 150 beauty and wellness insiders to discover which trends will transform the industry in the year ahead. Here’s a snippet of what we...

As beauty and technology have become increasingly intertwined, more beauty brands are gravitating toward CES. For companies like L’Oreal, it is an opportunity to show off their latest technological innovations and meet with leaders and startups for future collaborations, while Clarisonic and Olay want to position themselves as science-backed brands...

While businesses like Unilever and Procter & Gamble -- with its December 2018 purchase of Walker & Company's brands -- have largely turned to acquisitions to modernize or tap into growing consumer trends, vertically-integrated Maesa has instead incubated its own exclusive brands that then find their footing in select retail doors. Both approaches, while...

The beauty brand, which was founded in 2009, currently has a wide array of retail partners including Sephora, Anthropologie, Urban Outfitters and The Detox Market, plus an exclusive distribution partnership for its unisex line called “Sailor by Captain Blankenship” with Target. Currently, wholesale accounts for 90 percent of the brand’s...

Hair stylist Andrew Fitzsimmons kept a record of how he spent the day of the Met Gala, which included doing Kylie Jenner's hair and sharing the tools he used to get the look with his 175,000 Instagram followers.

The brand managed to drive $6 million in sales in the first 6 months by initially employing growth hacking tactics like rapidly experimenting with who it was targeting with its video content to grow sales as much as possible.

To take part in the virtual reality experience, in-store Julieraque shoppers are prompted to wear a virtual reality headset and pick up seven scented stones within the virtual setting in order to activate an eight-second custom video. Each stone is tied to a broad fragrance concept, like "citrus-watery," "floral-fruity," or...

Pinterest’s first test as a personal styling tool is with a first-of-its-kind partnership with Levi’s. “Styled by Levi’s” uses Pinterest data to create personalized Pinterest boards for Levi’s customers.