Launching on Nov. 1 and called Cirefusion Thérapie 135, the $65, 30-minute facial service uses warm wax on a client’s face as a means of boosting the active ingredients.

The coronavirus pandemic has created more uncertainty for brick-and-mortar locations, but it's an opportunity for companies to ramp up the expertise and service stores were known for online. "That is not going away," Unilever Prestige Group CEO and evp Vasiliki Petrou said in regard to virtual consultations and other digital...

For three weeks, starting January 6, the brand is airing two 30-second commercials and two 15-second commercials across 20 cable networks including the Travel Channel and Hallmark. Beauty commercials on TV have long been dominated by legacy brands like Maybelline and Herbal Essences, with a dearth of challenger brands advertising...

Pre-pandemic, brands were known to give creators and influencers highly instructive criteria to be featured in campaigns or to send them to far-flung locales to hype up launches. Even highly publicized UGC seemed to have a professional production quality. Nowadays, companies are willing to relinquish control in an effort to...

With the necessary shift to online sales for the foreseeable future, omnichannel strategies are being put under a microscope. Department stores are already under an existential threat due to the elimination of foot traffic, as are beauty retailers like Sephora and Ulta. As e-commerce experiences further growth in the beauty...

A 10,000-person waitlist to cop a logo sweatshirt that sells out within hours is no longer just a streetwear phenomenon.

This week, beauty editor Priya Rao sits down with Anne Maza, the co-owner and vice president of sales and marketing at hair brand Olivia Garden. Maza discusses evolving a 52-year-old brand for today's customer, walking the line between the professional and consumer hair segments, and protecting the company's top quality...

As Amazon solves its Covid-19 shipping delays, TikTok has emerged as an unlikely source of beauty sales for the platform. 

On Wednesday, Ulta announced its sponsorship of Refinery29's new R29Somos channel. Content will focus on Latinx visibility across culture, entertainment, beauty, and lifestyle on the new English-language channel.

A growing number of brand founders are putting themselves front-and-center in their brands’ marketing, taking to Instagram Live for hangouts, interviews, AMAs (Ask Me Anything sessions) and workout classes. These informal, largely unscripted events hosted from a founder’s own home allow founders to strengthen their communities by interacting with them...

In the search for influencers, audiences are using data and analytics to screen out would-be partners whose audiences don’t meet their targeting goals.

"I can't say anything different about the benefits. What I can do is actually deliver on the promise."