With the specter of Zika still looming, brands are hoping to capitalize. Fashion retailers in particular are pushing Zika chic: Shoppers, they hope, will want to look good and smell fresh all while fending off disease-carrying mosquitoes.

For years, Danish jewelry brand Pandora has been known for its delicate charms that can be used to build personalized bracelets. With a new campaign launched this fall, with influencers, it's hoping to be known for other jewelry items.

For W Magazine's 10th anniversary art issue, Snapchat is a key theme. So the publisher has also decided to set up a 48-hour Snapchat Discover channel. With 17 specific stories for Snapchat, the idea is to take W's artistic content and make it appeal to a wider millennial audience.

Chloé announced a new line of alphabet rings and charms, which customers can use to add select initials or meaningful acronyms to several Chloé styles, including the Drew bag and the Alphabet wallet. The move follows Ralph Lauren’s foray into personalization earlier this fall, taking a cue from brands like...

Burberry is reportedly in talks to acquire Coach for an estimated $20 million, according to financial blog Betaville. Though Coach has allegedly been in talks with with investment banking firm Evercore on a deal for “several weeks,” murmurings of a merger began prior to this month -- the Financial Times...

At the Democratic National Convention this week, plenty of A-listers, from Lena Dunham to Elizabeth Banks, turned up to stump for Hillary Clinton, the first-ever woman presidential nominee in the United States. And where the celebrities go, the high-fashion designers aren’t far behind.

With digital advertising spend slated to increase, publishers are hoping to ride the coattails of the forecasted uptick across all industries, most notably in fashion and luxury. T Brand recently appointed Tracy Doyle as its new creative director of fashion and luxury content,a strategic pivot by the company to bolster...

Rebecca Minkoff is homing in on how to tackle some of the industry's biggest issues, including sustainability and diversity, and finding ways to better engage with her consumers.

In an ongoing effort to eschew harmful chemicals in its clothing production, Levi Strauss & Co. announced it will be pushing suppliers to avoid petroleum-based materials, instead opting for items made using natural resources, including bacteria, fungus, yeast and methane gas.

Michael Kors is jumping on the street style trend with a new, highly editorial-style campaign. The campaign, titled The Walk, features shots of influencers with the brand’s latest line of handbags, taken by fashion photographer Tommy Ton. The campaign style, which resembles an editorial spread, is losing favor with some brands,...

The fashion industry wasn't sure what to make of Jennifer Hyman and Jennifer Fleiss when they came on the scene as co-founders of then fledgling luxury rental company, Rent the Runway back in 2009. Hyman talks about how they convinced brands of her company's value, and built a lucrative business...

A select group of smaller, under-the-radar brands are thriving by conducting business exclusively on social media platforms, sans buzzy product drops or flashy media stories. Rather than launch full seasonal collections in-store, these emerging companies debut their limited-edition items through Instagram posts or Facebook groups.