5822 Results for ‘fashion’
  • Fashion publishers experiment with Instagram stories

    While brands were quick to jump on Instagram Stories, the major fashion publications were a bit more methodical about how the new offering could factor into their digital content strategies. While some started with office tours or exclusive interviews with celebrities and fashion icons, others opted for more strategic teaser...

  • ‘Evolve, or you disappear’: Inside Uniqlo’s aggressive growth strategy

    At Uniqlo's global press presentation on Wednesday, Fast Retailing executives revealed details of the retailer's aggressive growth strategy and its next designer collaboration: J.W. Anderson.

  • Inside The Dreslyn’s small-is-beautiful approach to e-commerce

    Attention to every detail is what has made The Dreslyn a standout in today’s crowded market, where Amazon is the prevailing benchmark. Focused on catering to a specific shopper versus attracting the masses, the retailer is essentially the antithesis of a juggernaut — its recent, rapid growth notwithstanding.

  • Day in the Life: Appear Here founder Ross Bailey

    Ross Bailey launched Appear Here -- which has raised $21 million and worked with brands from Nike to Givenchy -- in 2013. The site features a comprehensive listing of available pop-up spaces across London, Paris and New York City, and facilitates the rental process in the same vein as Airbnb....

  • Cheat sheet: Department stores are nearing a death spiral

    Results are in, and it's bleak: Department stores are missing investor expectations and watching sales drop across the board. To regroup, company-wide strategies are being introduced to speed up processes, use physical stores to their advantage and cut back on promotions.

  • Inside Bonsoir Paris, a go-to design studio of Nike, Hermès and Rihanna

    Since launching in Paris in 2010, Bonsoir Paris has worked on creative projects ranging from designing a pop-up shop for Nike to creating a set for a Rihanna performance. Ben Sandler, the studio’s managing director, walked us through its recent work and why it continues to be popular among top...

  • Stitch Fix is latest to start selling clothing in bigger sizes

    As traditional clothing brands continue to ignore the pressure to offer expanded sizes, subscription styling companies like Stitch Fix are beating them to the punch.

  • Confessions of fashion students: We’re teaching ourselves how to be designers

    As the fashion industry adapts to rapid technology growth, with a refined focus on areas like sustainability and diversity, schools are struggling to keep up with the pace. Professors and administrators are failing to integrate these issues into their curriculums and delineate a clear path for students to tackle the...

  • Snapchat Spectacles get a passing grade from fashion industry

    Snapchat announced it will delve into hardware for the first time with Spectacles, a new line of sunglasses that hold the capability to take 10 seconds of live video from a first-person perspective.

  • Glossy 101: How retailers are using geofencing to drive sales

    As the rise of e-commerce continues to transform the retail space, brands are increasingly turning to technology to strengthen the appeal of in-store shopping. Case in point: the growing popularity of geofencing, which allows companies to target consumers with special deals or advertisements within designated virtual boundaries.

  • eBay dips its toes in fashion with Project Runway partnership

    Clothing on Project Runway's latest season can be directly shopped off the runway on eBay, for the first time. While proceeds go to charity, agency experts say the partnership is huge for eBay, and is a just another example of the wider shift to see-now-buy-now and increasing audience engagement.

  • Day in the Life: Cosmopolitan.com editor Amy Odell

    Since launching her career as an outsider "from the back row," Amy Odell has been rising up the ranks of fashion media. Today, she's the editor of Cosmpolitan.com, where she coordinates content with Cosmo's print editor, leads Redbook.com and oversees Cosmopolitan's Snapchat Discover channel. Here's a typical day in her...