Where the platforms go, the brands will follow — especially when the platform is Instagram.

Retailers including Orchard Mile have found that shoppers are more likely to make luxury purchases during fashion week. As a result, they're stepping up their marketing of designer collections to fashion fans in February and September.

For the latest story in out Ask a PR Exec series, we talked to Melissa Duren Conner — Jennifer Bett Communications' partner and managing director — about JBC's unique focus and plans for the future, plus why it's hellbent on remaining a “top-heavy” agency.

Amazon continues to encroach on fashion’s e-commerce space with today’s announcement that it's launching Prime Wardrobe, a “try before you buy” service allowing customers to test out various personally selected items and keep only those they like most.

While there have been significant moments for plus-size women in the beauty industry -- L’Oreal including Sabina Karlsson and Marquita Pring in its most recent spring campaign for True Match foundation and Queen Latifah serving as a longtime brand ambassador of CoverGirl -- for the most part visibility has remained...

Dia & Co, a plus-size styling service similar to Stitch Fix, is reaching customers on Facebook Live.

Regional fashion shows have percolated across the nation. Though they're small in stature, and by and large feature little-known names, these shows are becoming the accelerators to New York, as well as London, Milan and Paris.

Since joining Next Model Management in 2011, Kellydeene Skerritt has been responsible for sourcing and monitoring young models for the company’s “New Faces: Women’s” board, a host of untapped talent working toward their larger industry debuts.

The luxury fashion industry continues to grow in the Middle East, including the region’s consignment and resale market. The Luxury Closet-- an e-commerce consignment platform founded in Dubai in 2011, boasting more than 16,000 styles from an array of high-end designers -- is evolving to keep up with the demand...

Erno Laszlo CMO Kristy Watson was tasked with bringing the 90-year-old brand into the present-day conversation, and one of her focuses has been developing an influencer strategy here and abroad to increase the brand’s recognition. That strategy has seen particular success in China, according to Watson, as well as in...

Neiman Marcus's Luxe Lab is a collection of designer items meant to drive excitement for customers that have grown weary of a typical department store lineup.

Today marked four years since the Rana Plaza factory collapse in Bangladesh. To commemorate the tragic event, sustainable fashion non-profit Fashion Revolution is using social media to share findings from its latest transparency report and educate consumers about workers' rights.