5870 Results for ‘fashion’
  • Day in the Life: Moroccanoil co-founder Carmen Tal

    Moroccanoil is celebrating its tenth anniversary this year, marking a decade of taming finicky tresses. Co-founder Carmen Tal shared a recent day in her life, meeting with Moroccanoil department heads, checking in on her children living around the world and spending some quality time with her dogs.

  • The Outnet is using its chatbot to push out influencer content

    With the bot, The Outnet wants to make the most of both its in-house content and its Facebook followers, while avoiding expensive paid posts and promoted videos. The competitive landscape for e-commerce marketplaces has made the cost of customer acquisition skyrocket, and as social media marketing shifts from organic to...

  • Alibaba’s Tmall woos luxury brands to sell to its invite-only loyalty club for big spenders

    Tmall's new Luxury Pavilion Club offers top-spending customers a suite of benefits, including exclusive sales, event invites, flexible payment options and first access to new products. There are two tiers to the program, with a premium membership providing customers with a personal shopping concierge and offline perks like spa sessions...

  • ‘Trapped’: How Amazon is cornering fashion brands into wholesale

    Amazon is aggressively trying to win over wary fashion brands, with convenience-optimized perks like Prime Wardrobe and Echo Look. The catch: Brands have to be wholesale partners, not third-party sellers, to participate in them.

  • The Off-White guide to the new diffusion line

    Off-White's “For All” collection, released Monday, is an eight-piece line of apparel that sells for less than a third of like styles in the original Off-White collection. For All prices range between $95 and $170, while Off-White’s T-shirts and sweatshirts sell for much more, between $300 and $800. The collection’s...

  • Inside Allure’s beauty box business

    In the media age of we’re-more-than-a-magazine, building a business model that extends beyond ad revenue and subscriptions is a print publication’s only shot to avoid shuttering. At Allure, its three-year-old Beauty Box is at the center of a new revenue stream, and a new outlook on audience relationships, for the...

  • How InStyle is cashing in on beauty e-commerce

    InStyle has been rolling out its “Best Beauty Buys” franchise quietly since 1995, but its potential has increased for the publication in recent years as both beauty and e-commerce have boomed. Today, it’s not just a key tentpole of the brand, but it's also an important moneymaker: Sales from the...

  • Digital-first brands are turning to print catalogs to boost holiday sales

    Print isn’t dead, after all: This holiday shopping season, a number of direct-to-consumer fashion brands are dedicating their marketing dollars to direct-mail catalogs. Their reasoning: It’s a clear, authentic way to tell their brand story, plus it sets them apart from Amazon.

  • Glossy 50 2017: Startup Circuit

    Welcome to the Glossy 50, our first annual list featuring men and women contributing to the transformation of fashion, luxury, beauty and technology. In this feature, we dive into their contributions to their industries’ new directions. These are the honorees in the Sustainable Fashion category. These are the honorees in...

  • Miami Fashion Week turns to resort wear in quest to be a key fashion player

    Miami is trying to prove it’s more than just palm trees and nightclubs — it's also a bonafide fashion city.

  • Transgender models are becoming runway fixtures

    As the fashion industry makes strides toward embracing gender fluidity in campaigns, it’s finally beginning to reflect on the runway.

  • Day in the Life: Who What Wear editor-in-chief Kat Collings

    Kat Collings walked us through one of her recent jam-packed days in Los Angeles, juggling strategy meetings with planning for Who What Wear’s next Target collection -- all culminating with a fashion show debuting the new H&M and Erdem collaboration.