The Outnet's co-president and chief merchant Shira Suveyke shares insight on what shaped the Net-a-Porter Group's off-price counterpart, why mobile is taking over and how the site has managed to stand on its own.

Fashion editors have maintained their prestige in the industry, with designers and brands often clamoring for their endorsement, but their actual role now varies widely across publications. For our latest confessions, in which we grant anonymity for honesty, we spoke to a seasoned fashion editor, who has worked for both...

Composed of a capsule collection, a sustainable line, an events series and charity play, Theory 2.0 is an overarching initiative at Theory that centers on appealing directly to customers, just like any freshly launched fashion brand would.

It's not simply Sephora’s status or widespread distribution that matters, it’s what the company does for the young brands it partners with -- namely, featuring them prominently across its website and social content, as well as in its popular sampling program.

The market for fashion blogger–launched clothing collections has grown increasingly crowded in the last few years, and their ubiquity hasn’t curbed their success. However, the once-whimsical, largely directionless offerings are on the heels of a makeover: Some bloggers, including Aimee Song and Vanessa Hong, are rebranding or relaunching their collections...

Moroccanoil is celebrating its tenth anniversary this year, marking a decade of taming finicky tresses. Co-founder Carmen Tal shared a recent day in her life, meeting with Moroccanoil department heads, checking in on her children living around the world and spending some quality time with her dogs.

Spurred by the success of its first brick-and-mortar location in New York City, luxury consignor The RealReal plans to further invest in in-store experiences for 2018, dubbing it “the year of the pop-up,” according to Allison Sommer, the company’s director of marketing.

Since the teams were combined, Sephora's customer profiles have been rebuilt to include 360-degree data that tracks in-store purchases, interactions with sales people, online browsing and online purchasing. The company has rethought how it considers sales metrics, in order to trace the behavior that led up to a sale. And...

Men’s fashion month — which kicked off in London on June 8 — stopped in Paris over the weekend, after making its way to to Florence (for Pitti Uomo) and Milan. Although a few big-name designers like Burberry and Gucci have transitioned to showing their men’s and women’s collections together...

Amazon has its tentacles in so many industries that it can feel impossible to keep up with its latest move or fully grasp the extent of its influence. Our new monthly briefing is here to help.

Lexus is expanding the scope of its New York Fashion Week sponsorship with a live photoshoot activation, done in partnership with Interview Magazine. The experience, “Lexus: Set in Motion,” will allow viewers to be styled and photographed by top fashion talent on a set created by the industry mainstay Stefan...

L'Oreal announced today that it acquired the augmented reality platform ModiFace, becoming the first technology company purchased by the global beauty conglomerate and serving as a testament to the rapid growth of AR within the industry.