4777 Results for ‘fashion’
  • Chloé hops on the customization bandwagon

    Chloé announced a new line of alphabet rings and charms, which customers can use to add select initials or meaningful acronyms to several Chloé styles, including the Drew bag and the Alphabet wallet. The move follows Ralph Lauren’s foray into personalization earlier this fall, taking a cue from brands like...

  • A look inside W Magazine’s winning digital strategy

    In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief...

  • How Lyst plans to drive people into brick-and-mortars

    Lyst head of partnerships Jenny Cossons joins the Glossy Podcast. Cossons said the biggest surprise to her in the last decade has been how digital moved from being the “poor cousin” inside fashion brands and publishers to being a central force in decisions -- but brands remain hesitant to get...

  • Kate Spade’s Kristen Naiman: A ‘backlash’ is coming

    As the fashion industry rapidly continues to transform amid increased digital offerings and the rise of social media, Kristen Naiman, Kate Spade's svp of brand creative, is establishing what it means to be a storyteller in a technological age. "If there's one massive shift that digital has done to fashion,...

  • How a former One Direction singer helped drive Highsnobiety’s audience

    Streetwear magazine Highsnobiety's latest theme was independence, and it chose former One Direction singer Zayn Malik for one of its four covers. As part of its digital strategy to reach new audience, Malik's cover did just that. The publication saw its Instagram followers increase by 4,500 followers in the two...

  • Levi’s continues to clean up its supply chain, lead change

    In an ongoing effort to eschew harmful chemicals in its clothing production, Levi Strauss & Co. announced it will be pushing suppliers to avoid petroleum-based materials, instead opting for items made using natural resources, including bacteria, fungus, yeast and methane gas.

  • On the Glossy Podcast: ‘Store associates need to be retrained for digital’

    Retail marketing teams can no longer just focus on PR and creative elements. Denise Anza, the former svp of marketing at Saks Fifth Avenue and now a brand consultant, joined this week's Glossy Podcast to discuss the fast-shifting retail marketing landscape.

  • Pucker up: Beauty brands are all in on the lip art trend

    Instagram contains over 141,000 tags of #lipart alone, and beauty brands including MAC, Lancôme and others are all in on the trend.

  • Style.com hits challenges as it prepares its U.S. launch

    Upon shutting down Style.com in 2015, the solution was to revamp the site as an e-commerce venture, an effort that has been riddled with challenges -- namely a slow rollout in the U.S. and the lack of luxury brand support.

  • ThirdLove CEO Heidi Zak: Retailers like to stick with what they know

    Bra shopping is about to get more interesting. A swathe of retailers are in the space, trying to take a piece of the $100 billion bra market that continues to be dominated by Victoria’s Secret. One of them is ThirdLove, a company founder by Heidi Zak, who started the company...

  • Glossy Podcast: Combatant Gentlemen co-founder Vishaal Melwani

    Co-founder and creative director of Combatant Gentlemen, Vishaal Melwani, is a third generation tailor and spent 17 years as an apprentice in the fashion industry before launching his direct to consumer business. He said his background and understanding the supply chain system is what helps him run this business model,...

  • How Kith plans to bring back the ‘golden era’ of retail

    Ronnie Fieg's career began in footwear at David Z in New York. Twenty years later, as the founder of street fashion brand KITH, he's trying to bring back what he describes as the 90s golden era of retail, pre-internet, where people go shopping for an in-store experience.