In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief...

Popular resale site Baghunter launched a concierge service designed to help users find preowned designer Chanel or Hermés bags within 72 hours for a one-time fee of $99. The effort highlights the ongoing focus on luxury resale, despite its fraught relationship with luxury retailers.

Co-founder and creative director of Combatant Gentlemen, Vishaal Melwani, is a third generation tailor and spent 17 years as an apprentice in the fashion industry before launching his direct to consumer business. He said his background and understanding the supply chain system is what helps him run this business model,...

A couple of years ago, Buzzfeed, guarantor of viral success, put Who What Wear editorial director Kat Collings in a listicle about the best Instagrammers in fashion. Her following soared from a few hundred to over 10,000 -- today, Collings has over 14,000 followers and an Instagram presence that gives...

People magazine is partnering with Cameron Dale, costume designer behind Pretty Little Liars, on its latest e-commerce People Shop venture. The online shop, which launched yesterday in tandem with the start of season seven, currently features 50 items as worn by the characters and will be updated in real-time as...

Carolina Herrera is a luxe brand becoming known for its digital experiments. The company recently launched her 2017 resort collection exclusively on the Snapchat-based publication, Sweet, to make the brand more relevant to a millennial audience. "Shows need to be covered by social media and it's not important, it is...

As the fashion industry rapidly continues to transform amid increased digital offerings and the rise of social media, Kristen Naiman, Kate Spade's svp of brand creative, is establishing what it means to be a storyteller in a technological age. "If there's one massive shift that digital has done to fashion,...

Eyewear is going the same way as streetwear. At least it is according to Safilo’s chief executive. “The rise of digital and social media is influencing new avenues of design and aesthetic, and the trend of ‘urban athlete’ is emerging in eyewear,” Luisa Delgado said. Delgado has been been at...

The Cut is experimenting with new social media strategies to drive engagement, including collaborations with photographers and recently hiring an Instagram editor to design tactics leading into New York Fashion Week.

Digital sports publisher, Bleacher Report, has teamed up with street-wear label KITH as it tries to build brand culture and be more than just a sports website. The nine day pop-up shop in Soho features computers to create memes, an exclusive KITH collection, and snacks, and is targeted towards young...

Samsung 837, an emerging offshoot of the technology conglomerate, is continuing to expand its partnerships with a number of industries including music, sports, and most recently, fashion. The organization recently partnered with the Council of Fashion Designers of America on the after party for the organization's annual award event, and...

One of the most common charges leveled against wearable tech is that it has a “woman problem.” Ringly hopes it can solve that. In an effort to make tech gadgets something women would want to wear as part of their regular wardrobe, Ringly has created smart bracelets and rings that are...