After H&M was widely lambasted last week for an incident involving racist marketing, the company announced on Wednesday it appointed a diversity manager to prevent similar mishaps. However, specific details about what the position will entail and if it will contribute to tangible change, rather than act as a reactionary...

Glossy is excited to introduce Glossy Careers, our new careers site connecting professionals in fashion, luxury and beauty with employers seeking top talent in the industry. Today, we're launching with opportunities from some of the biggest brands and retailers in the space, including Ralph Lauren, Rent the Runway, Athleta and...

Although the fashion industry has struggled with its chatbot strategy, beauty brands are placing more confidence in the technology. Brands including Sephora, Estee Lauder and L’Oreal have all rolled out various chatbots in the last year, while others -- including Coty and at least four undisclosed brands partnered with Modiface...

Swarovski spent the Christmas holiday gunning for Chinese customers on WeChat. The luxury brand launched a campaign on the China-based social and messaging app to drive engagement, brand awareness and purchases (both online and in stores) during the Christmas season, which is seeing more consumer traction in the region.

Fashion and lifestyle publishers are turning to Musical.ly's 200 million user base, largely comprised of teenage girls, in an effort to connect with younger readers.

To build business in China, Le Tote is relying on a localized inventory and distribution strategy, one-day (and eventually same-day) shipping, a network of Key Opinion Leaders (China’s equivalent to influencers) and a mobile-only presence. At the centerpiece of the strategy, according to CEO Rakesh Tondon, is WeChat.

Print isn’t dead, after all: This holiday shopping season, a number of direct-to-consumer fashion brands are dedicating their marketing dollars to direct-mail catalogs. Their reasoning: It’s a clear, authentic way to tell their brand story, plus it sets them apart from Amazon.

Hate them or love them, the Instagramming and unboxing mass of inspirational lifestyle gurus known as influencers are only becoming increasingly central to the marketing strategies of fashion and luxury brands in 2018.

Céline, which has been notoriously slow to catch up online, has launched a WeChat account in China. It's a big step for the brand to get in front of 900 million daily users in China, but it's still not a full plunge into the region's e-commerce market.

This fashion month, designers are getting real about what type of technology flies with shoppers, especially in the realm of wearables: Many have transitioned to undetectable tech, refreshingly created with the wearer, versus press coverage, in mind.

Kering has plans to grow Saint Laurent's revenue from $1.1 billion to $2.2 billion over the next four years. The brand, which is the fashion house's best-performing following Gucci, has seen sustained growth over the past several years and has a high connection with millennials.

The supply chain, often seen as the shadowy underbelly of fashion design, is coming out of the shadows with the encouragement of the CFDA. Luxury designers are being coached on restructuring their production cycles to be more efficient and sustainable, and used as a branding tool.