1206 Results for ‘connected-fashion’
  • Kate Spade’s Kristen Naiman: A ‘backlash’ is coming

    As the fashion industry rapidly continues to transform amid increased digital offerings and the rise of social media, Kristen Naiman, Kate Spade's svp of brand creative, is establishing what it means to be a storyteller in a technological age. "If there's one massive shift that digital has done to fashion,...

  • The world’s oldest eyewear brand is going all-in on digital

    Eyewear is going the same way as streetwear. At least it is according to Safilo’s chief executive. “The rise of digital and social media is influencing new avenues of design and aesthetic, and the trend of ‘urban athlete’ is emerging in eyewear,” Luisa Delgado said. Delgado has been been at...

  • How The Cut drives social engagement

    The Cut is experimenting with new social media strategies to drive engagement, including collaborations with photographers and recently hiring an Instagram editor to design tactics leading into New York Fashion Week.

  • Bleacher Report gets into fashion to boost its brand culture

    Digital sports publisher, Bleacher Report, has teamed up with street-wear label KITH as it tries to build brand culture and be more than just a sports website. The nine day pop-up shop in Soho features computers to create memes, an exclusive KITH collection, and snacks, and is targeted towards young...

  • Why Samsung wants to bring virtual reality to fashion

    Samsung 837, an emerging offshoot of the technology conglomerate, is continuing to expand its partnerships with a number of industries including music, sports, and most recently, fashion. The organization recently partnered with the Council of Fashion Designers of America on the after party for the organization's annual award event, and...

  • Ringly, wearable tech, and the world of women

    One of the most common charges leveled against wearable tech is that it has a “woman problem.” Ringly hopes it can solve that. In an effort to make tech gadgets something women would want to wear as part of their regular wardrobe, Ringly has created smart bracelets and rings that are...

  • Experience, not expense: The evolving definition of luxury

    The word luxury is traditionally evocative of flashy handbags, fine furs and five-star hotels. Yet in the era of modern fashion and style, it no longer denotes exorbitance and exclusivity. Luxury has evolved to transcend price points and couture, and instead puts a premium on authenticity and accessibility, all while...

  • Fashion designers make the ephemeral fab

    The ephemeral photo sharing app has become the next frontier for fashion designers as they seek to reach consumers with behind-the-scenes looks at products — and their own personal lives.

  • The streetwear influencers of Instagram

    The rise of social media has changed the way streetwear is discovered. On Instagram, people can know about the latest drop or where to try to get their hands on the latest pair of sneakers as soon as it's posted. But according to influencers and streetwear enthusiasts, actually discovering the...

  • Inside the Lion’esque Group, the brains-for-hire behind popup shops

    The Lion'esque Group brings popup stores to fruition, starting with ideation and continuing through collaboration with real estate partners to identify storefronts and conducting data analysis on consumer sentiment and engagement. Its robust roster of clients ranges from fashion brands to lifestyle and food companies.

  • American Apparel tries to revive image with LGBTQ campaign

    American Apparel announced its "Make America Gay Again" a partnership with the Human Rights Campaign and The Ally Coalition to support LGBTQ equality. The effort includes limited edition t-shirts and tank tops bearing the slogan, a cheeky play on Donald Trump's "Make America Great Again."

  • Welcome to Glossy, home to modern fashion and luxury news

    Glossy is a new publication that will cover the seismic change that digital has wrought in the fashion and luxury space.