For designers, the next big business opportunity may be leaning into a new kind of luxury, where biohacking, longevity and high-performance wellness are the ultimate status symbols.

"Wicked," which hit theaters on Friday, is dousing everything it touches in two colors: There's pink, for Glinda, the Good Witch, played by Ariana Granda; and green, for Elphaba, the Wicked Witch, played by Cynthia Erivo. On the apparel and accessories side, there are collaborative collections from Gap, Vera Bradley,...

The so-called “Republican makeup” look has become viral TikTok fodder for its heavy-handed application. For users participating in the trend, a warm-toned foundation and black eyeliner can connote not only aesthetics, but also political affiliations.

The 2025 Glossy Fashion & Luxury Awards honor the brands transforming these industries, from campaigns and collaborations that spark cultural dialogue to seamless shopping journeys that nurture loyalty. Brands are also increasingly leaning on storytelling through identity to build deeper emotional resonance. For instance, self-expression is at the core of...

In conversation on the Glossy Beauty podcast, Strom discussed how younger consumers are changing the aesthetics market and how Skinvive can serve as an entry point for new patients, among other topics.

Sincerely Yours will debut in Sephora, on September 6. While many Sephora brands have targeted Gen Z, Sincerely Yours appears to be the retailer's first clear bid directly for Gen Alpha's wallets.

Schwarzkopf Professional, a hair-care brand globally known for its professional color offerings, is one of the latest beauty players to enter the athlete partnership space. In July, the brand announced a partnership with multiple athletes for the relaunch of its Igora Vibrance Demi-Permanent Color, which rolls out in all Schwarzkopf Professional retailers...

Heading into 2026, the Glossy team compiled a list of what we think will be "in" and what is on its way out.

Slow and steady growth is the name of the game for skin-care brand Dr. Idriss Skincare, which was founded by board-certified dermatologist Dr. Shereene Idriss in 2022. Dr. Idriss has 2.3 million followers across Instagram and TikTok.

Makeup by Mario's senior manager of influencer and communications, Marisa Sargenti, discusses the brand's community-building initiatives, including what it does to allow members of that community to feel close to its star founder, Mario Dedivanovic, and how it's (slowly) growing its paid social initiatives.

As more beauty and fashion brands and retailers adopt AI, industry leaders are leveraging these technologies to enhance customer experiences, optimize marketing campaigns and streamline operations. Research shows that brands and retailers are seeing substantial financial benefits from AI integration. By powering customer-facing use cases — including personalized product recommendations,...

Two years after acquiring makeup brand Milk and clinical skin-care brand Obagi, Waldencast — founded by Hind Sebti and Michel Brousset — saw a major payoff: a 25.7% year-over-year growth in revenue for the second quarter of 2024.