For some of the biggest influencers in fashion, their blogs have served as catalysts to large scale sponsorships, advertising campaigns and book deals. These style enthusiasts have entrenched themselves as iconic mainstays and purveyors of style, identifying and establishing trends by transforming passion projects into a lucrative venture.

As part of an effort to engage consumers and brands, Pinterest hosted a popup event to promote the platform's recently launched Pinterest Shop, a separate section of the site that features brands that offer shoppable products via "buyable pins."

Allison Hayes, an advertising creative director has launched her own fair-trade fashion line. “The & Collection” sources traditional textiles and prints directly from artisans across different parts of India, before manufacturing clothes and selling them directly to consumers online.

Figuring out how to bring smart textiles -- which range from performance enhancing to incredible feats of design -- to scale, is an ongoing challenge industry leaders are adamant to solve.

Patagonia shared a note on its mobile app today bidding users farewell and pointing consumers to its optimized website on mobile browsers. The move comes on the heels of other provocative moves by the company, including its controversial "Don't Buy This Jacket" campaign in 2012 that derailed overconsumption and consumerism.

As fashion publications continue to push content on social media and online, video content has become an increasing priority to draw audiences and drive site traffic. Here's what three of the biggest fashion publications are doing.

The fashion industry is the world’s second largest polluter after oil, and an estimated 14 million tons of clothing is thrown out in the U.S alone. As part of an increasing trend towards more sustainable fashion, designers are choosing to use larger factories scraps of fabric, as well as make...

Ronnie Fieg's career began in footwear at David Z in New York. Twenty years later, as the founder of street fashion brand KITH, he's trying to bring back what he describes as the 90s golden era of retail, pre-internet, where people go shopping for an in-store experience.

Luxury advertising spending is on the rise after what was described as a disappointing year in 2015 — and digital is forecast to take a bigger chunk of ad budgets, new research shows. Spending on luxury advertising is expected to rise 3 percent this year to $10.9 billion, up from...

Living a Goop-approved lifestyle isn’t as intimidating as it sounds. It’s simply boils down to striking the right balance. Don't take our word for it, though, that comes straight from a Goop employee herself. Laurie Trott is the publisher’s fashion director, overseeing what clothes are featured and sold on the...

In tandem with the announcement that Cara Delevingne has been appointed the newest brand ambassador for Rimmel London, the company is holding a Snapchat press conference with the model on April 15.

For designers and creative directors in the digital age, it's just as important to have an engaging personal social media presence as it is for the brand itself. The key, experts say, is authenticity. With an ample dose of celebrity, of course.