Former Sex and the City actress Sarah Jessica Parker has launched her latest fragrance through an Instagram video. The video has no paid support behind it, and amassed over 82,000 views in just two hours.

CoverGirl announced Tuesday that 17-year-old James Charles will serve as the first male face of CoverGirl, kicking off a campaign to promote the brand’s new mascara “So Lashy.”

Having been at the helm of a string of fashion magazines like Ebony, Glamour and Teen Vogue since 2008, it is no surprise that Teen Vogue editor Elaine Welteroth treats Instagram like her own little mini-magazine. Welteroth tries to post at least once or twice a day, giving her nearly...

While subscription-based clothing services exploded in popularity in recent years, they are struggling to differentiate as consumers experience "subscription fatigue."

Models have been taking to Facebook Live in moments of spontaneity, tackling topics ranging from body positivity and female empowerment to beauty routines and style tips. The videos give their followers a glimpse into the life of a professional model both on the the job and off-duty, providing fans with...

If you want to know what a woman wants, ask Ariel Foxman. InStyle’s editorial director oversees the 22-year-old fashion and beauty magazine as well as its family of websites, including StyleWatch, xoJane and beauty website Mimi.

There may be limited space at New York Fashion Week, but brands know that beyond the celebrities, fashion magazines and fellow designers and industry moguls, there's one group of style arbiters that are imperative to let in to their shows -- fashion influencers.

Since launching her career as an outsider "from the back row," Amy Odell has been rising up the ranks of fashion media. Today, she's the editor of Cosmpolitan.com, where she coordinates content with Cosmo's print editor, leads Redbook.com and oversees Cosmopolitan's Snapchat Discover channel. Here's a typical day in her...

High fashion has taken to the high skies. Designer Zac Posen unveiled his new line of plum-hued Delta uniforms on Facebook Live Tuesday from a fashion show hosted by the airline. Delta employees walked the runway in front of an audience of fellow employees in Atlanta, where the company is headquartered....

Since joining the team last November, Allure editor in chief Michelle Lee's mission was to transform how the publication operates online and on mobile. In essence, this meant expanding existing e-commerce offerings and identifying ways to increase ease of use for readers and shoppers on the new site, which went...

Japanese brand Anrealage decided to take an antithetical approach to Paris Fashion Week, asking viewers to keep their eyes glued to their phone screens rather than the models.

The blogger-brand-media relationship is definitely changing, so we convened a group of fashion bloggers to tell us their thoughts on this controversy.