Deck of Scarlet, a full-face makeup palette subscription service that launched in March, is answering subscription fatigue with the launch of a new a la carte offering. “I think subscription will always be the core of our business,” said Rachel ten Brink, the company’s co-founder. “But we [realize] there are...

As luxury retailers work to maintain relevance in a digital age, they’re taking notes from their direct-to-consumer competition by privileging people over product. Where they once focused most on pushing product, they’re now looking to enrich all the interactions that might lead to the purchase of their products.

Fashion brands were among the earliest adopters of Instagram, so it makes sense they continue to be the most voracious users of the platform’s shopping features. At eTail East, Susan Buckner Rose, Instagram’s product marketing director, discusses how these retailers are using the feature to profit.

Victoria’s Secret is moving into luxury for the first time ever with a partnership with Balmain, but don’t expect this to be the magic bullet to help the brand overturn its mounting sales woes.

While attempting to outsmart Instagram’s elusive algorithm is no easy feat, companies including Authentic Brands Group are employing tactics to get around tricky infrastructure designed to obscure promoted posts.

Asos is adding more styles to its site each week, bringing production closer to home and building an in-house brands team to increase the number of private-label brands on its site. And it's doing it to the tune of big revenue growth: In 2017, revenue grew 33 percent to $2.5...

Sophie Elliott founded Smile PR last year, after noticing a gap in the PR market for helping emerging brands. She walked us through a recent busy day during London Fashion Week, which involved gearing up to host a breakfast event for one of her rising clients, Tara Zadeh, courting an...

In the name of creating a seamless digital experience, while also building on a tool with a proven track record, Rebecca Minkoff recently linked with earned content platform Olapic, which is now facilitating two objectives: integrating the brand’s community content into its website and making its Instagram feed shoppable through...

This weekend marks the 47th Annual Pride March in New York City, an event hosted by the nonprofit Heritage of Pride to commemorate the Stonewall Riots of 1969, a pivotal moment in the modern gay rights movement. Much like beauty brands like Milk Makeup and Mac, which debuted products this...

Before there were brands like Glossier and Drunk Elephant, there was Renee Rouleau -- another cult-loved skin-care brand that has been earning the praises of editors and celebrities for years. The company's namesake founder detailed a recent day for us that involved Crossfit, back-to-back meetings and answering fan questions via...

John Hardy is banking on a new campaign featuring actress Julianne Moore and model Adwoa Aboah to help it regain relevance and cement itself as not just a silversmith, but also a full-blown luxury jeweler. The 360-degree effort will span digital, print and outdoor advertising outlets, and serves as a...

At this point, it would be hard to name a brand Anna Sui has not collaborated with. The designer's not-so-short list of partnerships to date includes Starbucks, Hush Puppies, Target, Ford, Tumi, Frye, Fila, O'Neill, Samsung, Mattel, Coach, T-Mobile, FitFlop, Opening Ceremony, Victoria's Secret and Vogue. In the last month...