Retailers are realizing that the key to better understanding their shoppers is understanding the psychological underpinnings and behavioral economics that influence the way they select products. In other words, fashion brands are using the inner workings of the human brain to better understand purchasing patterns and inform how they operate.

Though an economic slump in 2016 led to a decline of allocated resources of luxury marketing and advertising, data shows gains are on the horizon. According to Zenith’s 2017 Luxury Advertising Expenditure Forecast, the industry can expect mostly positive change in luxury advertising spending across several regions as the market...

Gwyneth Paltrow may be the face of -- and receive much of the flack for -- Goop, but it’s actually the company’s head of content, Elise Loehnen, who we have to thank for gems like “conscious upcoupling” and that vaginal steaming piece heard ‘round the world. We asked her to...

Upon launch, LuLaRoe was simply a fashion brand specializing in kitschy patterned leggings, but it has since exploded into the latest craze in multi-level marketing. It reportedly made $1 billion in profits last year, it boasts 80,000 independent sellers, and it recently announced a partnership with Disney. Even so, the...

We caught up with Refinery29 co-founder Christene Barberich during SXSW and asked her to pick five of her favorite recent Instagram posts, weigh in on the pictures and share the inspiration behind them.

Cosmo is building upon the success of its wedding-related content over the past year with a spinoff wedding vertical, featuring originally reported bridal coverage.

Let’s get it straight: Birchbox is not a sampling company. That may surprise you: The New York-based beauty firm is perhaps best known for its beautiful boxes of makeup samples that get delivered to customers every month. But Katia Beauchamp, co-founder of Birchbox, is adamant that it’s about much more...

We're thrilled to welcome Jessica Schiffer, Glossy's newest reporter.

Writer Joan Juliet Buck discusses her new book, her fashion squad and what led to her last day as editor-in-chief of Vogue Paris: “I'm a really hard worker, and I can write,” she said. “But I'm not very good at figuring out the shit that's going on behind my back.”

The Knot, which describes itself as a wedding media and service company, is a major player in the $100 billion wedding industry — and much of its recent success can be owed to XO Group editor-in-chief Kellie Gould. In addition to updating The Knot's social strategy, she has revamped the...

Smell can create an identity and a sense of individuality, and a disconnect from our fast-paced lives — so why do so few brands play with it in their branding? To unlock this question, strategist Ana Andjelic spoke with Dawn Goldworm, co-founder of 12.29, a company that works with retailers...

Ever since January, when WWD leaked details of 24 Sèvres, LVMH’s late foray into e-commerce, fashion fans have been anticipating its launch — and wondering what to expect. Today, the site went live, confirming what has been reported and revealing a number of unexpected elements. These five details likely caught...