5881 Results for ‘beauty’
  • How Deciem’s unusual social media voice built a cult following

    Deciem, the skincare and makeup conglomerate known to fans as The Abnormal Beauty Company, has built a cultish following thanks to a social media presence that is unusually honest and rid of the marketing cliches that beauty brands are known for. Brandon Truaxe, who founded the company in Canada in...

  • How Glossier’s gTeam is changing the role of customer service

    While many companies have long seen customer service merely as a necessary cost center, the buzzy direct-to-consumer beauty brand founded by Emily Weiss in 2014 sees it, instead, as a major value-driver.

  • Why Lush features men and women alike in its marketing

    Most of Lush's customers are women — yet the cosmetics company, known for its colorful bath bombs, features just as many men as women on its Instagram account @lushcosmetics, and the company claims not to have a target demographic.

  • The biggest beauty highlights of the spring 2018 shows

    The spring 2018 shows wrapped up on Tuesday in Paris, and with them, fashion month has come to a close. Although clothes are still the main event each season, the beauty industry’s presence at the shows continues to grow. This season it was Rihanna and L'Oreal who had beauty fiends...

  • Alchemy 43, the ‘DryBar of Botox,’ wants to be a lifestyle brand

    Launched in 2017, the company is still in its early days, but it's identifying opportunities to scale the business, based on routine maintenance and higher-touch medical services, especially since people are expected to consistently receive injectable procedures once they start.

  • How makeup brands are capitalizing on the skin-care boom

    Brands like E.l.f. Cosmetics, W3ll People and Neutrogena are increasingly marketing their makeup products as beneficial for skin health. With the color cosmetics category slowing down over the last year, these repositioning efforts are likely an effort to capitalize on the skin-care segment’s comparable success.

  • ‘We’ve only scratched the surface’: IMG Models’ Curve director on the state of size diversity in fashion

    Ahead of fashion month, White discussed why the fashion industry has been slow to embrace size inclusivity, how she’s instigating change and why designers should hire curve models, regardless of their size run.

  • Glossy+: Pop-ups are over

    Pop-ups had their time. Now, brands are realizing the energy and investment they require aren’t worth it, considering — by definition — they’re short-lived. Many are opting for permanent storefronts instead, while others are finding Plan B in a new wave of retailers making it easier to test the brick-and-mortar...

  • Day in the Life: Molly Howard, CEO and co-founder of La Ligne

    Howard walked Glossy through a typical day in her life, which included meeting with a potential investor, planning an upcoming collaboration and having dinner with A-list friends.

  • Glossy 50: New Face of Beauty

    Welcome to the Glossy 50, our first annual list featuring men and women contributing to the transformation of fashion, luxury, beauty and technology. In this feature, we dive into their contributions to their industries’ new directions. These are the honorees in the New Face of Beauty category.

  • Day in the Life: Shani Darden, celebrity esthetician

    You can thank Shani Darden for many of Hollywood’s most beautiful faces. The esthetician is regularly revered on blogs and social media for her work with clients Jessica Alba, Emily Ratajkowski, January Jones and Rosie Huntington-Whiteley, to name a few. We asked her to detail a recent day in her...

  • Glossier’s first creative director Helen Steed on building a modern beauty brand

    As the former creative director of Glossier, the London native helped to build the ubiquitous brand from the ground up when she joined in December of 2014, touching everything from the product design to the website. Now she's heading to the branding agency Aruliden, where she'll work as vice president...