Despite increased competition from Bezos’s behemoth, and the convenience of local drugstore chains like Boots and Superdrug, Asos has become a beauty go-to, thanks to its low-priced, trendy assortment and speedy delivery options. It also carries some of today’s hottest brands, including Benefit, NYX Cosmetics, Lime Crime, NARS and The...

To break through the noise on social media, companies have started focusing on what trends well online from the get-go, altering both their product formulations and outside packaging to better catch the scrolling eye.

At a time when the global beauty market is slowing due to ample competition and increased discounting at department stores, E.l.f. Beauty is experiencing impressive growth. During its Q3 earnings call on Wednesday, the company reported a net sales increase from the year prior of 23 percent, up to $71.9...

Glossy+ members stay ahead of the top trends in the rapidly evolving fashion and beauty industries with access to unlimited articles, invitations to exclusive member events, and insights from quarterly reports. And in our most recent report, the Glossy team explored the changing face of retail and looked at five trends shaping...

W3ll People announced on Tuesday that it’s received a minority investment from the growth equity investor NextWorld Evergreen, which it plans to use primarily to help make its “clean beauty” cosmetics more omnipresent and accessible. While accessibility is all the rage these days, the move is noteworthy in a category...

For a long time, for many fashion and beauty brands, selling more product meant sending more emails with big promotions. But as a strong brand identity becomes increasingly important and companies establish a better grasp on how to connect with their customer, email marketing strategies are changing for the better,...

Vicky Tsai was inspired to launch Tatcha Beauty, a company bent on the age-old beauty rituals of the geisha that many Japanese women still follow today. We asked Tsai, who splits her time between Japan and San Francisco, to detail a recent day in her life, which included “mono-dressing,” a...

Although Amazon is clearly interested in today’s buzzy beauty brands -- company insiders at Goop and Glossier both confirmed that Amazon had been in touch with them -- the retailer's partner goals seem to extend far beyond the obvious.

For department stores, the strategy around subscription boxes and personal styling services goes a little something like this: If everyone else has one, we want one, too.

Burch spoke with Glossy about the current wave of copycat brands and the first-to-market companies he’s interested in now.

No longer the bastion of outdated cosmetics companies, the peer-to-peer selling model is witnessing a renaissance in beauty. Remade for a world of digitally-savvy consumers, brands including Beautycounter, Ever Skin, Juara Skincare and Rodan & Fields are reliant on the model, while others -- like the hip Glossier -- have...

In the last few years, celebrities have gone from merely endorsing or collaborating with outside beauty brands to launching their own full-fledged lines. These brands -- including Rihanna’s Fenty Beauty, Pat McGrath Labs, Kim Kardashian’s KKW Beauty and Madonna’s MDNA Skin -- dominated the conversation last year, and they’re set...