Vogue is leveraging its Vogue Runway vertical, launched last September to house fashion week-specific coverage, to continue testing Facebook Live and video content directly from shows. Vogue Runway editor Nicole Phelps said the primary difference in its second year will be an increased emphasis on real-time coverage, rather than post-show...

Bloggers now feature as frequently as big-name celebrities in brands' marketing plans. But the young advertiser-influencer relationship is mired in confusion and opacity. Now, Rimmel London is testing an interesting way to side-step all the awkwardness, while piggybacking on influencers' sway.

Today, models’ Instagram photos and follower counts are referred to often, by everyone from casting directors wondering about their personalities to brand executives looking to align themselves with influential talent. In short, they’re commonly the catalyst for models’ biggest deals.

The plus-size movement is gaining traction among brands and retailers who are beginning to cater to the $20.4 billion market in the U.S. Increasingly they're turning to plus-size models, but as one model tells Glossy in our latest confessions, there's still a long way to go before plus-size is considered...

Nudz is part of the ongoing movement toward inclusivity in beauty and fashion, from cosmetics lines that feature more diversified tints to clothing lines tailored to fit a broader range of body types. "I wanted every woman to feel inclusive and feel that we were recognizing all skin tones," said...

People magazine is partnering with Cameron Dale, costume designer behind Pretty Little Liars, on its latest e-commerce People Shop venture. The online shop, which launched yesterday in tandem with the start of season seven, currently features 50 items as worn by the characters and will be updated in real-time as...

It’s not always enough to be the creative force behind a major luxury fashion brand. Sometimes you have to build your own personal empire. Here's how Karl Lagerfeld did it.

With digital advertising spend slated to increase, publishers are hoping to ride the coattails of the forecasted uptick across all industries, most notably in fashion and luxury. T Brand recently appointed Tracy Doyle as its new creative director of fashion and luxury content,a strategic pivot by the company to bolster...

Chatbots are popular in fashion for obvious reasons. It brings an element of the in-store experience online, letting people speak one-on-one with customers.

The influx of aspiring Pokemon Masters may actually be a blessing in disguise for the malls of America, which have experienced slumping sales and foot traffic in recent years. According to social media, many of the Pokemon Gyms and PokeStops -- locations for players to train their Pokemon or stock...

IBM is continuing to expand its ongoing retail initiatives with a new MobileFirst for iOS Sales Assist app, one of a number of emerging technologies the company views as a potential disruptor.

Milly designer Michelle Smith is launching the brand's first fully integrated marketing campaign across print, digital and social channels this fall with the help of graphic designer Jessica Walsh. The evocative images and videos showcase pieces from Milly's fall and winter lines and will also be shared on a new...